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How do I sell my own (impressions based, click based) advertising?

selling own advertising space

11:37 pm on Mar 28, 2010 (gmt 0)

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joined:Mar 21, 2010
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Dear forum users.

I have a web-site which sells targeted advertising space. And operate in a similar way as to facebook does. So they have a cost per impression and cost per clicks based.

I want to know , is how do people who set up banners track from where there traffic is coming from? Can they track what kind of traffic I am offering them through some special code in the banner? If not how do they check how effective advertising on my site would be?

I would appreciate any kind of response

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