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What websites should we go on to announce our program and what would be the best plan to get the best and most affiliates?
I am particularly interested in "places where to find" affiliates.
You'll have to do some manual work to contact those sites/affiliates that can be of direct benefit to both of your sites.
It's nice to be listed on a bunch of affiliate program directories ( this is also a search you should do and post your program details there), but to reach affiliates who can immediately start to make sales for you, you'll need to contact them.