I have spent a little time in it. It seems to just be a way to do content advertising through Yahoo. There is not much there. You can create a Facebook type ad. You can upload a small 82x82 image and then a 50 character title, 150 character text ad, and a 25 character "Sponsored By".
They give you the ability to set a geo target, and show ads more to male or female. After that you can set a daily budget and cpc bid. That is it.
I have no idea where the ads are shown. Does anybody know where the ads are shown?
I got lots of clicks but no sales just like most other content networks.