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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Interesting insights on Yahoo! CORE technology
Might apply to google, too...without editors...
tangor




msg:4366562
 9:50 pm on Sep 23, 2011 (gmt 0)

n the summer of 2008, at an artificial intelligence confab deep in Silicon Valley, Yahoo! senior research scientist Deepak Agarwal revealed that the web giant was using automated algorithms to select news stories on its famous front page. These algorithms, he said, had boosted click-through-rates by 25 to 30 per cent, driving millions of additional dollars in ad revenue.

[theregister.co.uk...]

 

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