Yahoo Inc. launched its Internet search partnership with Microsoft Corp. in the U.S. last year with the hope that the alliance would reverse a long decline in ad revenue it gets from search requests.
But the deal so far isn't generating as much ad revenue per search as Yahoo envisioned.
Revenue guarantees included in Yahoo's contract will force Microsoft to make up for part of any shortfalls through March 2012. Yahoo is further protecting itself by postponing its plan to rely on Microsoft's search ad technology outside the U.S. until the problem is fixed.
Msg#: 4302070 posted 5:27 pm on Jun 20, 2011 (gmt 0)
Like many on this forum, I've been working with Yahoo since the Overture days and M$N since the adCenter beta.
I have to say that, although I shouldn't be, I'm amazed how little improvement there has been in the quality of Yahoo's service offering over the years. From their secretive Domain Match program, to the complete cluster-youknowwhat that was the "Panama" upgrade, to their low quality (yet mandatory) search partners, to the absolute ineptitude of their support staff, and now this MS Mess... How the hell have they managed to make advertising such a nightmare when their competitors have been doing it successfully for years?
And now with this M$N/Yahoo partnership, I can hardly get an ad online without it getting pulled for some nonsense. Told that my ads are pulled for "trademark infringement" when it's my own trademark I'm bidding on. Told that my ads are pulled for popups when there has never been a popup in the history of my site. Told that my ads are pulled because the word "voodoo" is "hate speech". Told that my ads are pulled because a capital letter "A" is "offensive". I'm not making a word of this up. Without exaggeration, 75% of the time spent on these accounts is spent troubleshooting their crap platforms, faulty algorithms and clueless staff.
This is Micro$oft trying to buy their way into a market they slept on for too long, and Yahoo grasping for a lifeboat as they loot their own ship on the way down. And as usual, the advertisers are left to drown.
Yahoo needs to be put down... IMHO they are and (seemingly) will always be the worst search marketing provider on the internet regardless of who they climb into bed with or which back end they hook up to. Lipstick on a pig my friends.
Msg#: 4302070 posted 5:56 pm on Jun 20, 2011 (gmt 0)
Not 10 minutes after posting this I had over 20 ads and keywords that have been running forever rejected for reasons like the keyword "mybrand" not being relevant to the content of mybrand.com. Absolutely astonishing.