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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Should I start using Yahoo?
webdevfv




msg:4162065
 2:02 pm on Jun 30, 2010 (gmt 0)

Is it worth starting using Yahoo PPC - I have Google adwords already and would like to cover Yahoo and Bing but am unsure as to whether all the setup will be worth it if they merge systems together.

Would I make better use of my time by setting up MSN adcenter account instead?

 

Eurydice




msg:4162279
 5:53 pm on Jun 30, 2010 (gmt 0)

Yahoo accounts are currently in the process of transfer to Bing.

J_RaD




msg:4163531
 5:03 pm on Jul 2, 2010 (gmt 0)

yes of course get yahoo and bing accounts, all your eggs arn't in 1 basket and you might get surpised by better converting traffic!

get your adcenter account setup 1st and get used to that, they currently haven't merged yet so setup a yahoo account to, it really isn't any trouble at all.

when they merge together you'll be using the adcenter 100% for web based managment, BUT yahoo is continuing to update their desktop software so if you don't like adcenter that much you can still use yahoo desktop for your yahoo accounts.

The_Grunt




msg:4199601
 6:42 pm on Sep 9, 2010 (gmt 0)

also depends on where you are targetting your ads? For example in Ireland, yahoo PPC is pretty small fry compared to Google..

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