| 4:46 am on Mar 24, 2010 (gmt 0)|
Try blocking search term variations that are not appropriate, or that produce few conversions.
| 4:53 am on Mar 24, 2010 (gmt 0)|
My keywords are standard match and one keyword in most adgroups will trigger over 70% of the traffic and 90% of the costs!
| 5:17 am on Mar 24, 2010 (gmt 0)|
Try setting them to advanced match. I do much better on that match type.
| 3:15 am on Mar 25, 2010 (gmt 0)|
I believe that if I change the settings to advanced match I will have even more impressions and therefore clicks!
| 4:07 am on Mar 25, 2010 (gmt 0)|
How are you measuring the productivity of your impressions and clicks?
If the clicks are leading to conversions then it would be good to have more clicks.
| 4:31 am on Mar 25, 2010 (gmt 0)|
I am looking at the overall performance but in some case the keyword doesn't perform well. This doesn't mean that I want to pause it because I can still benefit from some brand awarness. Of course in that case I don't want to spend too much but if I am already bidding the min. Bid with an avg. pos. above 4 what options are left?
And I don't want too many impressions because I know it will not convert.
| 9:53 am on Apr 5, 2010 (gmt 0)|
I came again across several cases where my average position is above 4.0, while I am bidding the minimum bid. Those accounts are in GBP and in EUR, the minimum bid is 0.10-0.15 in GBP or EUR and I cannot lower the bid! By today's exchange rate GBP 0.15 are USD 0.23.
I think that this doesn't make sense. If my Avg. pos. was 9.0 or below I could understand that I cannot lower my bid but not when the position is above 4.0!
| 6:13 am on Apr 9, 2010 (gmt 0)|
Also try to play with different ad copies (maybe 10 or more) for a few days and then when you find winner(s) with really high ctrs, it may help in reducing your cost-per-click.