Msg#: 4103496 posted 4:26 am on Mar 24, 2010 (gmt 0)
I come accross many cases where the ninimum bid is too high.
I have many cases where I have an average position between 1-3 by bidding the minimum bid and the costs are too high. Unfortunately I cannot lower the bid since I bid the minimum bid already. The only option if I want to reduce costs is to pause the keyword which is not really an option.
How else can I reduce my costs if I cannot lower the bid and I don't want to pause the keyword?
Msg#: 4103496 posted 4:31 am on Mar 25, 2010 (gmt 0)
I am looking at the overall performance but in some case the keyword doesn't perform well. This doesn't mean that I want to pause it because I can still benefit from some brand awarness. Of course in that case I don't want to spend too much but if I am already bidding the min. Bid with an avg. pos. above 4 what options are left?
And I don't want too many impressions because I know it will not convert.
Msg#: 4103496 posted 9:53 am on Apr 5, 2010 (gmt 0)
I came again across several cases where my average position is above 4.0, while I am bidding the minimum bid. Those accounts are in GBP and in EUR, the minimum bid is 0.10-0.15 in GBP or EUR and I cannot lower the bid! By today's exchange rate GBP 0.15 are USD 0.23.
I think that this doesn't make sense. If my Avg. pos. was 9.0 or below I could understand that I cannot lower my bid but not when the position is above 4.0!