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Yahoo Search Marketing Pay Per Click Advertising Forum

The Yahoo! and Microsoft Search Alliance
Information about the Yahoo! and Microsoft Search Alliance

 8:39 pm on Feb 18, 2010 (gmt 0)

Hey Everybody,

If you haven't heard the news, I wanted to let you know that Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers. It will not immediately affect your account.

We've created two websites to provide information about the alliance in general, how it will affect advertisers and other interested parties, and what's going to happen next. I invite you to visit searchalliance.com [advertising.microsoft.com] or The Yahoo! Transition Center [advertising.yahoo.com] for full details. I'd be happy to also entertain your questions here, although--having just received regulatory clearance--I hope you understand that we don't yet have all of the answers.





 8:49 pm on Feb 18, 2010 (gmt 0)

What does this mean for you and your team YahooPete? Will you become a part of the AdCenter team?


 8:54 pm on Feb 18, 2010 (gmt 0)

And for "eligibility" for publishers outside the USA ?


 8:59 pm on Feb 18, 2010 (gmt 0)

Yahoo Pete, when is AdCenter going to take over and be the platform for Yahoo?


 9:40 pm on Feb 19, 2010 (gmt 0)

@ arieng: Some Yahoos will be moving over to Microsoft at some point in the future, but details are forthcoming. I'm on the Communications team and also work on display advertising projects, so I'm expecting that I'll remain with Yahoo!.

@ Leosghost: Not sure what you're asking...can you clarify?

@ JacksonMahoney: This is the current timeline:

We will begin with the algorithmic search transition, with a goal of completing transition of at least the U.S. market by the end of 2010. We also hope to make significant progress transitioning U.S. advertisers and publishers in 2010 prior to the crucial holiday season, but may wait until 2011 if we determine that the transition will be more effective after the holiday season. We will notify advertisers of this plan and other details surrounding their accounts well in advance of any changes. It may take approximately 24 months to fully transition to Microsoft’s search platforms.


 10:26 pm on Feb 19, 2010 (gmt 0)

you are a US-based business and you are operating Your Site and/or Your RSS Feed solely for viewing and use by users within the US

My bolds..your T And C :( ..since 5 loooooooong years now .

G got the all the worlds webmasters to promote them because they allowed all the worlds webmasters in to adsense ..

IMO ..the rise of G worldwide was in large part due to webmasters saying to everybody they knew that G was the SE to use ..because more eyes meant more revenue for all..

Yahoo made their system so US centric that the rest of the world's "publishers" have no interest in promoting you ..MS made the same mistake ..

You want to be "contenders" ..you need the Goodwill of those outside the USA ...involve us within 12 months ..or stay an exclusive USA club ..

Yes Yahoo spent money recently on TV ads in Europe ..Nobody here cared ..nobody recommended you to anyone ..why would we ..

I did an ad hoc survey here at the entrance of my local supermarket here ..following a thread in which I had said that Yahoo was way too USA centric ..( and the mod said I was wrong ) ..I stopped people and asked who had internet ..of those who replied that they did ( I kept going to 100 )..only 2% knew that yahoo was a search engine .. none had ever used Yahoo and only 5 had used MSN ..the rest used either their French ISP's portal ..or G (85% ) recommended to them by friends who translated "know about the internet" ..

So ..When ..

We'll scratch your back ..if you scratch ours ..

Hopefully that was clear enough ..( and was also aimed at MS ) ..wishing you well ..


 11:53 pm on Feb 19, 2010 (gmt 0)

That sounds really, really, nice! All the best :)

Oh, and as per Leosghost's post: Do everything you possibly can to make this as global as possible :)


 10:17 pm on Feb 22, 2010 (gmt 0)

Pete, curious what it means for Adult/Gambling/etc Yahoo! Advertisers?

Under current conditions at BING / MSFT those types of advertisers are not allowed, but Yahoo! does allow them.


 8:47 am on Feb 23, 2010 (gmt 0)

Hello Yahoo Pete.

What will happen to the Yahoo search marketing interface?

What will change for all the Yahoo search marketing language that are not supported by Bing?

What will happen to the Yahoo API? Will we still be able to use them or will they change?


 6:10 pm on Mar 1, 2010 (gmt 0)

While adCenter’s editorial guidelines are not exactly the same as in Yahoo! Sponsored Search, the differences are not significant. Additionally, Microsoft and Yahoo! will jointly review any discrepancies in editorial policies prior to beginning advertiser transitions, and make modifications as necessary to operate a fair and quality marketplace, and to make the transition as easy as possible for advertisers and publishers. Yahoo! will have the ability to continue to display some ads that Microsoft does not currently display on its own sites (e.g., adult ads), and vice versa.

One of our stated goals with the Search Alliance is to offer advertisers a single global platform with which to manage their campaigns. As far as YPN: Because the agreement between Yahoo! and Microsoft only recently received regulatory clearance, we have not had the opportunity to discuss this issue with Microsoft and make a determination as to YPN's future. We will certainly provide more details before the transition occurs.

Re interface: All Sponsored Search advertisers will use the adCenter platform for their paid search campaigns following their transition, and the "Panama" system will be decommissioned. Yahoo! will provide advertisers with direct access to 13 months of historical data from our Sponsored Search platform (Panama) for a specified time period following completion of the transition in each market.

Re languages: Microsoft has committed to continuing to improve its products to enable Yahoo! to deliver a quality experience to its advertisers and publishers. This very well could include adding new languages to support our global customers.

Re APIs: Yahoo! and Microsoft have not yet determined the specific plans for individual products and APIs. However, it is likely that the current YSM APIs will be replaced with Microsoft APIs.


 6:30 pm on Mar 1, 2010 (gmt 0)

I meant as when are you going to go global with the equivalent of adsense to publishers ( when can those publishers outside of the USA sign up to either of you ! )..not are you going to allow individual advertisers to target the whole world ..


 7:13 pm on Mar 1, 2010 (gmt 0)

you are a US-based business and you are operating Your Site and/or Your RSS Feed solely for viewing and use by users within the US

The worst part about this is that they'll wait till it's time to pay up and then say "Oops, we checked your traffic and you had some non-US traffic, we aren't paying you anything". This happened to two people I knew. To use YPN you basically have to ban every non-US IP.


 12:42 am on Apr 6, 2010 (gmt 0)

So, is this Microsoft takeover a positive thing for advertisers? If so how? Opinions?

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