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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Dumb, dumb, dumber, dumbest QS problem
ppc_newbie




msg:4077140
 6:59 pm on Feb 9, 2010 (gmt 0)

So I noticed that my ads weren't showing for one of my keywords the other day. But I was getting some impressions.

eg. with "advanced" match, KW = RED ROUND WIDGETS
- search for RED ROUND WIDGETS = no ad showing
- search for ROUND RED WIDGETS = the ad shows

So the search with an exact match doesn't show the ad, but a search with the same words(different order) does show the ad.

So after talking with a rep, I get an email saying that the quality score for the keyword is too low on an exact match. But apparently OK for a close match. And of course there is no indication in the admin panels for this.

So their main suggestion is stuffing keywords into the ad.

I think they are confusing Advertising-101 with the "repeat the name 3 times" for brand awareness vs. the concept of "copy writing" ads for immediate sales purposes.

 

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