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Yahoo Search Marketing Pay Per Click Advertising Forum

    
How Important is CTR within the Yahoo Search Marketing Platform?
JRnow




msg:4072342
 11:18 pm on Feb 1, 2010 (gmt 0)

I'm curious to find out how important CTR is within the Yahoo Search Marketing Platform?

Many of my keywords have very low CTR and i'm wondering if this hurts our overall AdGroup, Campaign, or Account performance?

 

ppc_newbie




msg:4072360
 12:05 am on Feb 2, 2010 (gmt 0)

I think CTR has bearing on QS, but who knows the exacts?

Curious because I'm currently testing something along that line.

One ad group written with all their suggestions, and a 5-bar QS.
- Lousy CTR, and low results performance
One ad group written with my normal catchy type ad, and a 3-bar QS.
- Great CTR, and good results performance

Starting to think that they should dump QS scripts, and allow those of us(that can write good copy) do our jobs.

ppc_newbie




msg:4077127
 6:43 pm on Feb 9, 2010 (gmt 0)

Oh, one other thing I forgot.

If I add a $$$ price to an ad, and the CTR drops why should the QS change.

But.................

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