homepage Welcome to WebmasterWorld Guest from 54.237.38.30
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Network distribution is finally here
Zamboni

10+ Year Member



 
Msg#: 4064289 posted 3:38 pm on Jan 20, 2010 (gmt 0)

Just got the email from Yahoo and went in and adjusted Yahoo search partners to %15 of my Yahoo search bids.

Click into a campaign and then campaign settings. Then click edit in the new network distribution box. You can adjust the "partners" to a - % of your bid. Remember to select - and not leave it at +.

 

Sevin

5+ Year Member



 
Msg#: 4064289 posted 1:40 pm on Jan 21, 2010 (gmt 0)

Finally!

This really makes my day.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4064289 posted 5:11 pm on Jan 21, 2010 (gmt 0)

Wow...this really is good news!

koncept

5+ Year Member



 
Msg#: 4064289 posted 10:45 pm on Jan 21, 2010 (gmt 0)

Zamboni, when you say you adjusted the search partners to %15 of your search bid, do you mean to say you entered "- 85%" in the box? Or are you saying that you are paying 85% or your search bid, and therefore entered -15%? ...

I noticed that over the past few days my traffic from yahoo has gone way down, like halved. I wonder if this is from advertisers changing up their bids. Not sure what has suddenly happened to cut my traffic so dramatically with no changes to the account at all. Any ideas?

jskrewson

5+ Year Member



 
Msg#: 4064289 posted 10:46 pm on Jan 21, 2010 (gmt 0)

This is very good news. I'm calculating my partner conversion rate versus search.yahoo.com right now.

Does anyone have a list of "yahoo search properties"? For instance, does shopping.yahoo.com qualify as a yahoo search property?

koncept

5+ Year Member



 
Msg#: 4064289 posted 11:01 pm on Jan 21, 2010 (gmt 0)

Seems you can choose to run on search only, or search network only. I am thinking of duplicating my campaigns and running on each seperately.

Seeing the numbers they offer, it seems I have been receiving many times more clicks (about ten times!) from the network than from yahoo search itself.

Zamboni

10+ Year Member



 
Msg#: 4064289 posted 1:22 pm on Jan 22, 2010 (gmt 0)

Koncept, I did mean I adjusted my bid to -85%, now after running traffic reports I've just opted out. I did increase my bids on the search network so we'll see how that works out.

I haven't bid for top spot on Yahoo search in a long time as it just seemed to place a big target on your back for the garbitrage sites etc..

fugmenot98

5+ Year Member



 
Msg#: 4064289 posted 2:47 pm on Jan 22, 2010 (gmt 0)

jskrewson: shopping.yahoo.com = yahoo property.

This is the best thing since sliced bread. I have been waiting for this option since I started managing YSM accounts. I was tired of seeing a large chunk of my traffic coming from made-for-ad sites and domain placeholders. I would often max out the 500 blocked domain limit for an account. This is nothing but good and long overdue. If there was one thing I would like it would be the ability to block all sites on the search partner network and then individually opt-in to the few good sites that it contains.

This may be a long shot of speculation but....depending on how many advertisers utilize this feature I expect that Yahoo's paid ad revenue will drop a significant amount compared to the same quarter last year. 30% of my traffic was coming from search partners and 95%+ of that was pure garbage. I would expect the drop in revenue to be in the 10-15% range depending on the adoption by advertisers.

Congratulations, Yahoo. You now suck less than before.

P.S. Why did they promote the third-party import feature like it was a new thing? That has been around forever (over 2 years) on all of my accounts.

beren

10+ Year Member



 
Msg#: 4064289 posted 6:23 pm on Jan 22, 2010 (gmt 0)

Hallelujah

Sevin

5+ Year Member



 
Msg#: 4064289 posted 8:40 pm on Jan 22, 2010 (gmt 0)

Okay, something strange is going on since this went into effect.

I'm advertising dozens of sites on Yahoo and about 20% of my traffic was coming from Yahoo Partners. Yesterday morning I turned off the partners completely and suddenly I'm getting twice as much traffic as usual.

I usually spend around $100 a day, but yesterday it cost me $213 and it looks like it could be more today. What gives?

jskrewson

5+ Year Member



 
Msg#: 4064289 posted 8:54 pm on Jan 22, 2010 (gmt 0)


I usually spend around $100 a day, but yesterday it cost me $213 and it looks like it could be more today. What gives?

I believe it is caused by a better CTR on the yahoo network, which has raised your quality score.

Sevin

5+ Year Member



 
Msg#: 4064289 posted 10:31 pm on Jan 22, 2010 (gmt 0)

I believe it is caused by a better CTR on the yahoo network, which has raised your quality score.

Just checked and you're right. My CTR has tripled! :)

ppc_newbie

5+ Year Member



 
Msg#: 4064289 posted 11:58 pm on Jan 24, 2010 (gmt 0)

Interesting?

But, I was hoping to be able to allow certain specific partnerdomains by adgroup.

aelita

5+ Year Member



 
Msg#: 4064289 posted 9:17 pm on Jan 26, 2010 (gmt 0)

This is unbelievably frustrating, but this feature does not appear to be available in the UK - yet? All the blog announcements I've seen on this subject so far have failed to mention the apparent geographical limitations on the new network capabilities. Grrr....

ppc_newbie

5+ Year Member



 
Msg#: 4064289 posted 10:56 pm on Jan 26, 2010 (gmt 0)

I think the lawsuit was only for North America, so ........

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved