Can anyone tell me if the conversion data in Yahoo PPc is correct - might sound like a dumb question but Google Analytics shows a figure which is over 200 more than shown in Yahoo PPC conversion tracking.
The agency we work with tells me Yahoo con doesnt work or at best isnt reliable.
No, you can't trust their conversion stats. See [webmasterworld.com...] Yahoo has still not resolved this issue with us, though they finally refunded us after a couple of months of going around the barn with them. We still can't opt out of the scamming network. I turned off our ads in September and have left them off.