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Yahoo Search Marketing Pay Per Click Advertising Forum

    
What will happen to Yahoo Search Marketing Accounts?
What happens when Bing & Yahoo join forces?
teenwolf




msg:4054813
 10:29 pm on Jan 5, 2010 (gmt 0)

Is it worth creating new Yahoo Search Marketing campaigns at all right now?

 

mack




msg:4057456
 7:49 pm on Jan 9, 2010 (gmt 0)

Yahoo! will effectivly become the ad selling force of MS and Yahoo! I suspect there will be some form of account merging, but I don't see YSM being disolved.

Mack.

teenwolf




msg:4059221
 5:50 pm on Jan 12, 2010 (gmt 0)

Mack - thanks for the reply. Just so I have this straight, Yahoo will be taking over the paid portion and Bing will be taking over the organic portion?

mack




msg:4059390
 10:17 pm on Jan 12, 2010 (gmt 0)

Thats how I understand it. Yahoo will run bing serps, but Yahoo and Bing will have ads from Yahoo!

Mack.

arieng




msg:4059453
 11:37 pm on Jan 12, 2010 (gmt 0)

I posed this question to a Microsoft Ad Center rep. last week, and was informed that there has been no internal communication about scaling back, merging, or ending the Ad Center platform.

My initial understanding based on the press releases was that Yahoo would serve ads on both Yahoo and Microsoft owned results pages. However, looking back I can't remember any mention of what would happen to their respective content networks.

Regardless, don't you think that with the amount of money involved there would be a little more clarity about what's to come. Microsoft wants me to go through a major overhaul of my account including a surge in ad spend. Why would I invest my time on that if the system is going to fold in the coming months?

ppc_newbie




msg:4059475
 12:07 am on Jan 13, 2010 (gmt 0)

And isn't the new YSM(lawsuit result) supposed to be out shortly?

teenwolf




msg:4060190
 8:57 pm on Jan 13, 2010 (gmt 0)

Microsoft wants me to go through a major overhaul of my account including a surge in ad spend. Why would I invest my time on that if the system is going to fold in the coming months?

Exactly - both of my accounts could use work, but I don't want to spend time on either right now because of all of the uncertainty. It could just end up being a huge waste of time.

rustybrick




msg:4060384
 2:44 am on Jan 14, 2010 (gmt 0)

If the Bing deal goes through, it will be adCenter that replaces YSM. YSM will not be taking the place of adCenter.

teenwolf




msg:4060681
 3:32 pm on Jan 14, 2010 (gmt 0)

If the Bing deal goes through, it will be adCenter that replaces YSM. YSM will not be taking the place of adCenter.

Very nice. This is what I was hoping for. adCenter is far better than YSM. Thanks.

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