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Yahoo Search Marketing Pay Per Click Advertising Forum
|Related Ads API bypasses "exact match"|
I'm starting to see this happen more & more in my tracking.
Their is a company out there providing a search advertising interface that generates a ton of "related" keywords spam on their searches/content. They mention G/Y/M as examples in their documentation.
ie. if you have a phrase set to exact match for "red steel wigets", they will still manage to display your ad even if the surfer searchs for "blue plastic widgets".
I'm not sure about posting links to them on this board.
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