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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Extremely Low Conversion Rate
Need help with my low conversion rate
BradP




msg:3992266
 10:30 pm on Sep 19, 2009 (gmt 0)

If I make my first sale now my conversion rate will be below 0.25%. This is definitely a discouraging surprise. I am writing honest and relevant ads and selling a decent product. Some things about my approach:

-Using an affiliate link directly in the Yahoo ad.
-I was using Content Network for a while but I noticed that the click through rate was so low (.02% sometimes) that what clicks did come may have been accidental. So I scrapped CN.
-Almost 1% click through rate overall for sponsored search.

Any tips for me? I am trying to add other products into my campaign to see if maybe the sales page just doesn't jibe with people, but am still scrounging for some good keywords to use.

Oh yeah: "Blocked Domains" - What is that all about, could that help me?

 

BradP




msg:3992644
 12:48 am on Sep 21, 2009 (gmt 0)

Now if I get it, it will be far less than .2% conversion rate!

I am using ClickBank. What's more discouraging, I just realized I only have one "order form" impression, and that was myself. :(

Something must be awry. I'm using low competition, relevant keywords...

aeiouy




msg:3992967
 4:52 pm on Sep 21, 2009 (gmt 0)

Without any other data to go on, you can't really judge if a particular program is worthwhile.

Unless you have a track record of conversions on different traffic sources, it very well could be that the program you are promoting is either just not worthwhile or else you are marketing it to the wrong people.

I have tested hundreds and hundreds of products for campaigns and most of them don't work for me. Be it because of who/what I targetted or just because the program is really not set up to be a succesful affiliate program/product.

If I find something converting, then I can move it to other sources, and then I will at the other sources if I don't get conversions.

If you have never got any conversions anywhere with this product, I would put it on the shelf and find another product. Perhaps in the future you will have an idea that allows you to attack it from a different angle.

I have campaigns I tried and could not get to convert, then I tried to market it differently later on and had it work.

Anyways, don't worry about the traffic source until you are able to get conversions. Before you can do that you need to have some traffic sources you trust to bring conversions to you across a wide spectrum of areas. Or else you are just guessing.

BradP




msg:3993190
 12:29 am on Sep 22, 2009 (gmt 0)

Well in Clickbank it shows the percentage of sales that come from referrals, and the various products I am marketing have both a decent popularity and sizable percentage of sales coming from referrals.

I know some products do not convert very well, but everything will convert some amount given enough hits. I am so flabbergasted because I've read a considerable amount of comments on conversion rate and even 1% is usually considered pretty bad. I am striving for 0.1%, if I get lucky soon, for a combination of about 5 different products. Doesn't something seem drastically wrong?

The prices only range from $30 to $100 for these info products.

BradP




msg:3994315
 6:37 pm on Sep 23, 2009 (gmt 0)

Eh, maybe you are right. I finally got some order form impressions for one product. Promoting the wrong products I guess.

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