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Yahoo Search Marketing Pay Per Click Advertising Forum

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New Features Help You See how Your Traffic Performs
YahooPete




msg:3987597
 9:11 pm on Sep 10, 2009 (gmt 0)

Hey Everybody,

Just wanted to let you know of some account enhancements we announced this morning…the first is the new Ad Delivery Report, which shows both the sources of your traffic--whether it be Yahoo! or some of our partners--but also, how that traffic performs. Combined with one of our analytics options, you can track measurements such as impressions, click-throughs, conversions and return-on-ad-spend. You can also filter the results by account, domain and tactic.

You access the Ad Delivery Report by clicking on the “Reports” tab in your Sponsored Search account, or learn more about how to use it in our Help Center [help.yahoo.com].

The second change is the launch of what we announced to advertisers via email on August 14: The expansion of adjustments we make to click charges, based on our assessment of the performance of traffic coming from sources within our distribution network. This includes deeper discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic.

Based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged as a result of this change, while a small fraction of advertisers may experience an increase in click charges.

If you have any questions about these enhancements, please post them here and I’ll try to provide answers.

- YahooPete

 

smallcompany




msg:4014488
 8:14 pm on Oct 27, 2009 (gmt 0)

Regardless of the tools being already available or being in development, here is what makes me throw up:

I have campaigns where I spend 5-10k per month. I lose money however I tweak that. Reducing bids, going standard, excluding some URLs I see in GA reporting - no help.

But that's not the end. The average cost per click at yahoo is 60 cents versus around a 1 dollar at Google and Microsoft - and those two still convert! It's not becoming rich overnight, but they convert.

And Yahoo is supposed to be the PPC platform on behalf of both Yahoo and Microsoft. Well MS, say good bye to the money I spend those days at your PPC platform.

...and I don't care about your Ad Delivery Report as I cannot run it to see which campaigns and ad groups those URLs apply to. Useless...

Hey! There is even "www.bing.com" being reported there...

JohnCanyon




msg:4016809
 5:26 pm on Oct 31, 2009 (gmt 0)

Yahoo Pete says:

The second change is the launch of what we announced to advertisers via email on August 14: The expansion of adjustments we make to click charges, based on our assessment of the performance of traffic coming from sources within our distribution network. This includes deeper discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic.

I have noticed that my click charges have actually increased starting around Oct. 21 2009, why?, because they have now introduced the demographic targeting to their "Partner" websites. I for one would like to know how Yahoo measures Demographic from these absolutely fraudulent driven parked domain websites.

Based off their new reporting, I estimate that 36% of our total spend per month is equivalent to throwing money in the fire.

When is Yahoo going to figure out that the BOTNET'ers are manipulating their partner network? Maybe they simply don't care.

/endrant

Fishing4Horses




msg:4016852
 6:34 pm on Oct 31, 2009 (gmt 0)

When is Yahoo going to figure out that the BOTNET'ers are manipulating their partner network? Maybe they simply don't care.

That's an easy one, they don't care... We got hit recently with two fairly serious attacks, in one case a parked domain that was registered less than 48 hours earlier hit us with over 100 clicks in under an hour. We saw it happening and shut off the campaigns. Each click from the attacking domain came in and then navigated to 1-3 additional pages on our site, spending varying times on each page before leaving.

We filed a case with Yahoo and they offered a "goodwill" reimbursement that covered about 65% of the click charges. I guess they called it goodwill to avoid admitting complicity in the fraud. It's laughable when reps tell me that this was "legitimate traffic" and not fraud. We just want our money back, Yahoo can call it goodwill or something else if they want. To view this as anything other than fraud is pure folly. The fact that they offer any kind of goodwill tells me they know full well this "traffic" was a farce.

Yahoo seems to think it can play by a different set of rules, that it is alright to steal from customers. We just want our money and will take it and walk away until there is a change in the culture at Yahoo, and, they start offering a Yahoo search-only option.

For the record, we had been managing to get good conversion numbers on Yahoo. Sure, it was a pain to manage the blocked domains and file weekly cases on a dozen or so bogus clicks, but in the end we were getting conversions for less than Google conversions were costing. But then things got ugly real quick.

Tropical Island




msg:4017056
 2:18 pm on Nov 1, 2009 (gmt 0)

As I wrote on Sept. 26:

They will do anything they can to maximize their bottom line with absolutely no thought to their advertisers. The only time they react is when you catch them with their pants down.

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