Today I needed to increase my sales volume drastically to hit some performance goals. I don't care if I lose money today because I will make it up in volume :-)
This morning I opened up my adwords editor, doubled my bid on 250,000 keywords and hit submit. It took about 10 minutes + another 15 to get the new bids uploaded.
Now... I want to increase all of my YSM keyword bids by 50%. All 250,000 of them... Hmmm, can't use export, import, there is a limit to the number of keywords that can be manipulated in one day. Can't use the API, your API allocation to me is paltry. I think I just can't do it.
I could rant further, but I've got to use the adcenter desktop to increase my bids on Bing!