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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo How to define Exact Phrase

 4:59 am on May 12, 2009 (gmt 0)

Coming into Yahoo from Google for the first time.

How do I define exact phrase matching?

Why does Yahoo tell me I have duplicate keywords when I actually don't.

As in, window replacement and window replacement dallas

Another oddity, why do I see ads for businesses out of my area for some keyword searches and not others? Searching from yahoo.com.

Thanks every so kindly!




 12:38 pm on May 12, 2009 (gmt 0)

hi webster

Actually there is no duplicate keywords in your two. But window replacement dallas keyword covers the theme of window replacement. means one keyword covers the theme of both keywords. That's why yahoo showed as duplicate. yahoo itself manage the theme of covering both keywords.

How can you define exact phrase for keywords means. Go to adgroup settings and you can find match types option tab. There you can define the option which ever you want for your keyword.


 3:52 pm on May 13, 2009 (gmt 0)

Thanks. I found the The Match Type option on the Campaigns page. The selections were Standard and Advanced. Confusing terms coming from Google. I didn't realize I was running content ads until I found this page.


 4:28 pm on May 13, 2009 (gmt 0)

Yahoo does not offer exact match. Standard match is as close as you will get, but it still covers singulars, plurals, and common misspellings.

If you try to load a singular and a plural form of a keyword into the same ad group, Yahoo will count those as duplicate keywords and only allow one.

Good luck with Yahoo!


 4:58 pm on May 13, 2009 (gmt 0)

When you say "Good luck with Yahoo!" I sense you have had issues and trouble with Yahoo ads. I'll continue to study this but if I don't make some sense of it soon I'll ask client to drop this campaign. Put the money in Google which I have a better handle on.

Thanks again!


 3:00 pm on May 14, 2009 (gmt 0)

My experience with Yahoo is that it is much more difficult to manage large campaigns due to a slow loading interface and having to click so many times to accomplish the simplest of tasks. If you like editing your campaigns in a spreadsheet then you will love it! I did hear mention of a desktop editor coming sometime (it's about time).

Yahoo performance in the few verticals I have experience is very erratic. Some months are good, others are horrible. There is no consistency.

It's worth testing, but I would probably start small and build your campaigns out over time so that you get an idea of how your vertical performs in Yahoo.

[edited by: MadeWillis at 3:02 pm (utc) on May 14, 2009]


 4:11 am on May 15, 2009 (gmt 0)

hi webster,

In yahoo interface it is little bit difficult to run the operations. But chance to get much clicks compare to other search engines. one more problem we can see in yahoo interface- i.e., robots use to crawl the campaigns regularly sometimes, then we were anle to charge by some amount. we are able to see the conversions in yahoo interface with out clicks and impressions recorded. All this is because of robots. please be keep an eye on yahoo interface and try to take proper remedy to solve such problems from yahoo interface.

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