Msg#: 3911042 posted 3:21 pm on May 11, 2009 (gmt 0)
I ran the numbers the other day, and noted that i'm getting billed nearly double what is typical for my yahoo PPC account. I've had this account for years, and without much maintenence has been steady, at least in regards to spend.
Have most others noticed this uptick in spend? Any specific reason? or should i be concerned...
Msg#: 3911042 posted 12:55 pm on Jun 17, 2009 (gmt 0)
Is there any way to change ALL of my CAMPAIGNS to minimum bid allowed by Yahoo? I've been getting killed by them, i need to tame down my bids. I just did it for one campaign (adgroup by adgroup) and it was painful. I rarely go into my yahoo account, so I'm unfamilliar with this versus google where I use adwords editor and can change the bids on everything in 1 fell swoop. I guess not going on yahoo periodically was how I got myself in this in the first place.
Msg#: 3911042 posted 1:45 pm on Jun 17, 2009 (gmt 0)
1. To make sure Yahoo's editorial were not involved in the sharp cost change, you should check whether you allow ad optimization ON EVERY ADGROUP. Yahoo tends to pause Ads with lower QS -> hence, Ads with lower CTR. Meaning that the ads that remain usually spend more than you used to spend...
2. To lower all bids to minimum: Download all your keywords to Excel, and copy the "Sponsored Search Min Bid" column over the "Sponsored Search Bid" (not the header, though) and import it in unicode - .csv format.
Msg#: 3911042 posted 4:01 pm on Jun 17, 2009 (gmt 0)
you may also want to check how much the new minimum is for kwds with high ctr. if the kwd is not helping conversion you might want to switch it off or lower bid further below minimum and watch it because Y may lower minimum bid requirement again so to accommodate your new lowered bids therefore triggering spend