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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo conversion problem after 4/21

 3:40 pm on May 1, 2009 (gmt 0)


I am having major conversion problem in Yahoo serach traffic after 4/21. Do you guys have the same problems?.

Did they change anything recently like keyword match,Publisher network(I opt out from content networks),etc.. ?.

Thanks in advance



 9:03 pm on May 1, 2009 (gmt 0)

same issue here, I think it has to do with their new ad scheduling feature. At least form what I observed on my campaigns. I tried to use ad scheduling but conversions went down and the cost per conversion soared... still trying to recover lol Also I noticed a sudden the was a shift of focus from the kwds that were driving most traffic, needless to say the ones that started getting ore traffic were the ones with higher ppc bids. As well they started getting more 'assists'


 12:14 pm on May 5, 2009 (gmt 0)

Yes, ive noticed our conversion rate decrease a lot since around that date. Prob down to yahoo using different search partners


 6:34 pm on May 9, 2009 (gmt 0)

I'm seeing a lot of encrypted links with "&aid=" appearing in my referrals.

I'm thinking that some of their search partners have started sub-contracting ads out to the content network which was supposed to be discontinued.


 4:26 am on May 28, 2009 (gmt 0)

I can't really track the date as I've constantly have been turning my Yahoo ads ON and OFF. It is almost like they're showing somewhere in a different world.
I'll probably end up with shutting down over 95% of them (again).

Something is wrong with this PPC network, and until they finally let us pick REAL Yahoo Search only, my trust is limited.

It feels like throwing money from the bridge.


 8:58 am on May 29, 2009 (gmt 0)

My conversion rates went to pot a long time ago with Yahoo.

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