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Yahoo Search Marketing Pay Per Click Advertising Forum

    
1000s of ad groups and bulk questions
handling tons of kw and adgroups
Marlon




msg:3894521
 12:37 pm on Apr 17, 2009 (gmt 0)

Hello,

I am just about ready to jump off the MSN ship and swim over to Yahoo for my PPC campaigns. Before doing this, I wanted to be certain the same issues do not surface. I need to address the following for handling bulk uploads and handling:

1) Are there caps to the number of ad groups per campaign? I have over 2000 ad groups developed in an external program that will need to be uploaded?

2) Can the settings within a campaign be managed easily and fast for large number of keywords/ad groups? I have over 8000 keywords? For example, if I need to turn on 400 ad groups at once or do geo targeting - are there means to do this in a bulk manner?

Thanks all.

 

Zarqon




msg:3896800
 7:21 am on Apr 21, 2009 (gmt 0)

There are caps, I think of 1000 adgroups per campaign, or something... but on the UI you can see only 200 lines of data... be it words/ads/adgroups/campaigns.

There are bulk means, but no offline editor like Google has.

The UI is uncomfortable, has bugs, and sets it's own dates for every different page you use.

Go Google. Yahoo isn't the best solution. isn't even in the top 3.

Cheers!

Marlon




msg:3896901
 10:16 am on Apr 21, 2009 (gmt 0)

Zarqon,

I thought Google , then Yahoo, then MSN were the highest in search volumes. Thanks for the reply. So, you can do 1000 adgroups, but you don't see more th an 200 at the UI? Weird.

Zarqon




msg:3897731
 1:09 pm on Apr 22, 2009 (gmt 0)

Marlon,

I meant you can only see 200 elements per page each time.

if you have 2400 ad groups, you can view them all, 200 per page, but over 12 pages.

:)
Zarqon.

MadeWillis




msg:3897747
 1:48 pm on Apr 22, 2009 (gmt 0)

I agree with Zarqon that Yahoo's UI is horrible. Get ready to make all your bulk edits in a spreadsheet and then upload. I'm not a big fan of managing a campaign this way. I guess Google has been spoiling us with Adwords Editor all this time.

I did hear rumors that a Yahoo desktop editor is on the way, but no estimated release date was given. Hopefully it resembles Google's tool more so than MSN's rather weak attempt at it.

Zarqon




msg:3898345
 7:04 am on Apr 23, 2009 (gmt 0)

I'm optimistic about Yahoo's desktop tool, I heard it should be available somewhere around this century, given no unforeseen circumstances . . .

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