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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo Tries to Explain About Account Optimizations

 11:07 am on Jan 28, 2009 (gmt 0)

Yahoo Tries to Explain About Account Optimizations [ysmblog.com]
When we emailed notification about our updated Terms and Conditions to Sponsored Search advertisers on January 5, it caused some of our blogger friends to notice our account optimization program for the first time. In reality, we rolled out this program back in June, and since that time we’ve seen some pretty impressive results.

Unfortunately, we learned that not everyone in the blogosphere understands this new program, which we believe is the result of misinformation more than anything else. Thus, we want to set the record straight, so that advertisers and other interested parties know what this program is—and just as importantly, what it is not.

Yahoo SM - EXTREMELY scary new terms [webmasterworld.com]

[edited by: encyclo at 1:15 pm (utc) on Jan. 28, 2009]
[edit reason] fixed link [/edit]


Receptional Andy

 8:19 pm on Jan 28, 2009 (gmt 0)

The only option I see for agencies and consultancies is to opt out - we just can't afford to have changes made to an account without our knowledge. As the blog entry says, it could be 24 hours before you're informed that they've altered the account.

Even if the service is fantastically good and all the changes are effective, it would still need pre-approval to be acceptable IMO.


 6:01 am on Jan 29, 2009 (gmt 0)

Unilateral changes on the playground are always scary. Unfortunately there aren't that many playgrounds. :(


 1:35 am on Jan 30, 2009 (gmt 0)

What exactly is the "misinformation" Yahoo is talking about? It seems all that post did was state what blogs and boards have been talking about. Sure they can put a nice bow on it and say it's succesful, but that's hardly reassuring from a company who has been saying their click fraud prevention is succesful too.

Fact is the new terms give them the right to go into your account and make changes. Reversible or not, notification or not, it's a scary proposition for someone who may not check their accounts often.


 6:46 am on Jan 30, 2009 (gmt 0)

How stupid is Yahoo! Why not look at what Google does here. They suggest changes and give you the option to accept or decline them.

We never use anything Yahoo! provides (haven't given them a chance to give us anything in years) because it was always way off target, way to general, and would come in with a suggested budget of 10X what we told them we had to spend. Ad text would be auto generated and we got burned a few times sending stuff to clients that didn't make any sense.


 3:03 pm on Jan 30, 2009 (gmt 0)

Does anyone actually see a positive ROI in Yahoo's program? We stopped about 3years ago due to horrible returns.


 4:49 pm on Jan 30, 2009 (gmt 0)

This whole account optimization only applied if you pay via credit card. Invoiced advertisers are not opted into this.

If you block basically every domain except yahoo.com and have everything as standard match(exact) I find conversion pretty close to Google.


 9:26 pm on Feb 3, 2009 (gmt 0)

We saw a increase in traffic around that time and the quality and conversion rates of this traffic was WORSE than we have seen in the first half of the year. We thought click fraud but it was probably Yahoo tweaking our account behind the scenes to increase their revenue as they continue to lose market share.

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