Yesterday I received an e-mail from Yahoo indicating that the terms & conditions had changed.
On clicking the link there was a long page of legal mumbo jumbo which i didn't have time to go through.
This morning I was advised to add funds to my UK account. When I opened it I was shocked to see that "content" advertising had been turned on on all my ad groups.
I would NEVER turn on "content" in Yahoo!
I have just spent the last hour going through ad group by ad group turning it off.
I then went to my USA account & what do you think? All ad groups had "content" turned on. Again I had to manually turn it off by ad group.
This is one of the lowest things that Yahoo has done in my 6 years as an advertiser. In my opinion it's totally illegal. How long will it take advertisers to realize that this change has occurred?
Yahoo Pete - how can your company justify this outrageous behavior? You wonder why our perception of Yahoo has deteriorated over the last few years.
I'm so mad right now I don't what more to say.
Everyone reading this should check their accounts & make whatever changes they think are necessary.