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Yahoo Search Marketing Pay Per Click Advertising Forum

    
KW strategy question
can I somehow follow similar strategy as in AdWords?
francie brady




msg:3801196
 8:56 pm on Dec 5, 2008 (gmt 0)

In AdWords I use KW's like this...

AD GROUP: Red Widget 'phrase'
"red widget" bid: $1.00
-[red widget]

Ad:
Buy Red Widget
blah blah blah
www.redwidget.blah

------------------------------------

AD GROUP: Red Widget 'exact'
[red widget] bid: $1.10

Ad:
Buy Red Widget
blah blah blah
www.redwidget.blah

If this makes sense, how do I set up something similar in Yahoo Sponsered Search?

thanks :-)

 

HelenDev




msg:3830234
 11:30 am on Jan 20, 2009 (gmt 0)

It doesn't look like Yahoo offers quite the same level of sophistication with kw match types, but they do have Standard Match, Advanced Match and Excluded Words (which looks similar to negative kws in Google). This is their help page on this

[help.yahoo.com ]

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