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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Open Marketplace
driglaz




msg:3770529
 4:34 pm on Oct 21, 2008 (gmt 0)

when will the old days of seing what others bid reemmerge. the whole concept of ppc was "open marketplace" now it is kinda closed and it stinks. your thoughts?

 

DilipShaw




msg:3772716
 1:14 pm on Oct 24, 2008 (gmt 0)

Why do you want to see what others are bidding? Concentrate on your business and remember that even Yahoo is doing business online, so they have their rules of business like you have yours.

Yoshimi




msg:3772743
 1:31 pm on Oct 24, 2008 (gmt 0)

Seeing what others are bidding wouldn't do you any good anyway. I have some good info that the number 1 for my ideal search term, pays less then a thrid of what I have ha dto pay to get there, so seeing exactly what they pay might be interesting in a purely academic way, but it wouldn't help me increase my sales any.

driglaz




msg:3772848
 3:14 pm on Oct 24, 2008 (gmt 0)

it is not just seing, you can then bid 1 cent below the top guy to be #2 or 1 cent above him to be #1. It helps to see the bids.

MadeWillis




msg:3772851
 3:30 pm on Oct 24, 2008 (gmt 0)

it is not just seing, you can then bid 1 cent below the top guy to be #2 or 1 cent above him to be #1. It helps to see the bids.

This was probably true back in the day, but now the algorithms are far more sophisticated and it doesn't work like this anymore. Many factors are taken into account when the engines decide on which ad ranks where. Look at Google for instance….they are calculating QS, which is a big factor in ranking, at the time of the query.

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