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Yahoo Search Marketing Pay Per Click Advertising Forum

    
New features to Yahoo! Search Marketing
New features to Yahoo! Search Marketing
YahooPete

5+ Year Member



 
Msg#: 3769775 posted 5:26 pm on Oct 20, 2008 (gmt 0)

All,

I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:

*True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
*City- and Zip-level targeting
--More granular ways to identify local Internet users
--Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
*Available to target English-speaking U.S. and Canada Internet users

Weíve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
[ysmblog.com...]

As more updates and enhancements become available, weíll definitely keep you informed.

All the best,
YahooPete

 

JoeT321

5+ Year Member



 
Msg#: 3769775 posted 6:27 pm on Oct 20, 2008 (gmt 0)

How about you guys add the one feature that everyone wants: to be able to shut off your incredibly lame "search partners".

handsome rob

5+ Year Member



 
Msg#: 3769775 posted 9:10 pm on Oct 20, 2008 (gmt 0)

Seconded :\

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3769775 posted 2:28 pm on Oct 22, 2008 (gmt 0)

Thurded :\

YahooPete

5+ Year Member



 
Msg#: 3769775 posted 5:35 pm on Oct 22, 2008 (gmt 0)

Hi Guys,
Iím sharing your feedback with the teams. Thanks for your thoughts!
YahooPete

natim

10+ Year Member



 
Msg#: 3769775 posted 11:06 pm on Oct 22, 2008 (gmt 0)

YahooPete -- the state and city targeting are an improvement but you can't combine targeting efforts. In many cases we can take whole metro areas but if we do that then we can't combine, metro, city and state or any combination thereof. If you are going to offer geo wouldn't it make sense to allow you to combine them. Also when you have large national campaigns, you need a much larger number of targets available.

YahooPete

5+ Year Member



 
Msg#: 3769775 posted 6:11 pm on Oct 24, 2008 (gmt 0)

Hi Natim,
We hope to launch the combined metro, city and state targeting in 2009. Iíll keep you posted.
Thanks,
Pete

ppc_newbie

5+ Year Member



 
Msg#: 3769775 posted 9:10 pm on Oct 25, 2008 (gmt 0)

Being able to price bids seperately on location would be helpful also.

I would pay more for traffic from the neighborhood. But, at the same time want to pay less, receive traffic from nearby locations.

ie: Advertisng for a downtown business at one price for searches from downtown, and at a lower price for searches from the suburbs.

JoeT321

5+ Year Member



 
Msg#: 3769775 posted 4:02 am on Oct 27, 2008 (gmt 0)

YahooPete:

Do you guys have any plans to be able to turn off search network partners like Google does?

All I ever hear from you guys is "I'll pass this request along."

News flash: If you give me the ability to actually target my ads I'LL SPEND MORE MONEY WITH YOU GUYS.

[edited by: JoeT321 at 4:03 am (utc) on Oct. 27, 2008]

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3769775 posted 2:29 pm on Oct 27, 2008 (gmt 0)

"If you give me the ability to actually target my ads I'LL SPEND MORE MONEY WITH YOU GUYS."

Me too. And I mean my money and my clients money.

cagey1

10+ Year Member



 
Msg#: 3769775 posted 8:42 pm on Oct 27, 2008 (gmt 0)

I'd settle for just being able to add a campaign :(

Yahoo Marketing Solutions

System Error
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We're sorry. We could not process your request at this time. Please try again later.

YahooPete

5+ Year Member



 
Msg#: 3769775 posted 4:46 pm on Oct 28, 2008 (gmt 0)

In regards to JoeT321ís question, ďDo you guys have any plans to be able to turn off search network partners like Google does?Ē we are seriously considering such a feature but at the time I canít comment further. Believe me Iíve told the product teams how folks on the boards have been asking for such a feature.
Thanks,
YahooPete

JoeT321

5+ Year Member



 
Msg#: 3769775 posted 12:52 am on Oct 29, 2008 (gmt 0)

Thanks, I love you.

powerstar

10+ Year Member



 
Msg#: 3769775 posted 3:41 am on Oct 29, 2008 (gmt 0)

it's the same feedback for years now...

we are seriously considering such a feature but at the time I canít comment further. Believe me Iíve told the product teams how folks on the boards have been asking for such a feature.

it could not be that difficult

Zarqon

5+ Year Member



 
Msg#: 3769775 posted 9:45 am on Oct 30, 2008 (gmt 0)

YahooPete:

You can add me to the list of disgruntled yahoo partner site victims. How about you guys block ALL the partner sites, and give each account 250 slots to ALLOW really good partner sites rather than limiting the block list to 250/INFINITY, so we will have to hunt out the REALLY bad ones.

It's common sense, efficient economics, and a proper incentive for the webmasters to manage their sites properly.

There is no easy money. Just some one else's easy money.

Cagey, I feel you buddy.

seaboy

10+ Year Member



 
Msg#: 3769775 posted 12:24 pm on Oct 30, 2008 (gmt 0)

Seriously, it's like playing whackamole with these things - I'm looking at my traffic stats for this month and there's a new one that has sucked up a *significant* percentage of my Yahoo budget. So that is just wasted money, which we can't justify spending time after time.

It will be better for searchers, websites *and* Yahoo if you just let us turn it off. Please!?

JoeT321

5+ Year Member



 
Msg#: 3769775 posted 3:28 pm on Oct 30, 2008 (gmt 0)

Another thing I have a problem with is your guys stats.

1. I set a date say, 9-15-08 to 10-29-08 to look at the stats of a bunch of ad groups.

2. I see an ad group with a #*$!ty CTR so I click on it, then go into the ads and edit/add a new one, etc.

3. I click the back button twice (to get back to viewing all the ad groups), and the date has been reset to the past 30 days. So I have to re-select 9-15-08 to 10-29-08 all over again, and wait for the ajax to reload.

I think it's some kind of bug unless I'm doing something wrong, but it's really annoying. I have to reset the date after going into every single ad group.

Umbra

10+ Year Member



 
Msg#: 3769775 posted 3:45 pm on Nov 4, 2008 (gmt 0)

In regards to JoeT321ís question, ďDo you guys have any plans to be able to turn off search network partners like Google does?Ē we are seriously considering such a feature but at the time I canít comment further. Believe me Iíve told the product teams how folks on the boards have been asking for such a feature.

I'm shocked this wasn't done months ago. I tried to compensate by adding all those garbage search partners to our "blocked domains" list. Then I realized that, due to the sheer volume of crappy search partners, it was simply a waste of my time constantly updating the blocked domains list. So I stopped renewing the credit on the account. If Yahoo can't be bothered to fix this glaring deficiency, then I can't be bothered to advertise with them.

Even if you do want to put yourself through this process of updating blocked domains, there is, ridiculously, a cap of 250 sites. So once you've logged 251 useless search partners, you're at the end of the line.

My guess, however uninformed, is that if Yahoo allows merchants to filter out the search partners, then what's left is a very tiny number of daily clicks (at least relative to Adwords) and then merchants may wonder if it's worth their time managing their account for such a small volume.

To be fair, though, Google has its own issues [webmasterworld.com] with separating search partners, but it's not anywhere near as bad as Yahoo's.

awardmasters

5+ Year Member



 
Msg#: 3769775 posted 4:56 pm on Nov 4, 2008 (gmt 0)

My guess is that Y's plans to offer blocking of search partners is tied to whether the deal with Google goes thru.

bears5122

10+ Year Member



 
Msg#: 3769775 posted 1:09 am on Nov 6, 2008 (gmt 0)

Throw me on the pile of those requesting to be able to turn off search partners. Since you guys don't police them, the click fraud has gotten real bad. I appreciate you taking this request back to the folks behind the scenes. Hopefully it gets implemented soon.

Zarqon

5+ Year Member



 
Msg#: 3769775 posted 9:14 am on Nov 15, 2008 (gmt 0)

Yahoo doubled the block limit... Kudos for trying to be attentive, but that's not really a long term solution.

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