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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Analyzing traffic from ContentMatch
Any report on how to find out where the traffic comes from?
Sujan




msg:3753326
 11:07 am on Sep 27, 2008 (gmt 0)

Hi,

normally I am doing Adwords but one of my customers decided to play with YSM and is now paying a fortune every day because he has no idea how YSM works - so no wonder he asked me to have a look at it.

First thing I did was enabling conversion tracking (Analytics) and tracking urls, but this will need some time to bring relevant results.

I discovered that 95% of the money is spent on Content Match traffic. Is there any kind of report I can generate where this traffic is coming from? I couldn't find something like a placement report...

Content Match traffic can not be traced back to keywords or anything?

Greetings,
Jan

 

mattb




msg:3756157
 11:32 pm on Sep 30, 2008 (gmt 0)

Jan,

Are you using Yahoo or Google's Analytics? If it's Google Analytics, you will not be able to find out the referring urls. If it is Yahoo's Conversion Tracking you could ask Yahoo Support to help point you in the right direction. Alternatively you could use an Analytics package such as Clicktracks that analyzes the customers logfiles. This will get you the information you need for Yahoo and any other PPC engine.

Sujan




msg:3756372
 6:37 am on Oct 1, 2008 (gmt 0)

Hi matt, I was refering to Yahoo Analytics for Conversion. I thought, or better hoped, that there were some direct ways from in the YSM interface to get this information. But well, then I have to use some external tools :/

Thanks anyway.

- Jan

mattb




msg:3756868
 6:09 pm on Oct 1, 2008 (gmt 0)

Jan,

I've read somewhere that you should be able to get this information from the Yahoo Conversion Tracking. We did not investigate because we already use Google Analytics and turning it on in Yahoo would have not worked with GA. I would go after the Yahoo rep and have them tell you how to pull out the information.

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