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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo url tracking does not work
Yahoo url tracking does not work
willirl




msg:3721849
 10:05 am on Aug 13, 2008 (gmt 0)

Hi, I am/was a Yahoo user - my site uses frames so to get to a particular page I use a ? parameter. I decided to market each of my pages individually. I noticed an enormous increase in my Yahoo bills but no increase in my hits. The problem is due to the url tracking not working (I am appending the text from Yahoo below). I have asked for a refund for the wasted expenditure - they have ignored my complaint. Not sure if I have any legal redress. Any thoughts or recommendations? I am thinking of just quitting Yahoo for a company that cares (recommendations?) but would like to get my money back.

Many thanks

For anyone interested this was the relevant text from Yahoo support....
"In relation with the problems with the URL when you click on the ad, we would like to inform you that is due to the Tracking URL tool. Tracking URLs may not be appropriate for all advertisers. While Tracking URLs can work with a broad set of technologies and platforms, we recommend that you test your links and closely monitor your traffic after turning on Tracking URLs.

Here are some reasons why Tracking URLs may not work:

The destination URL includes a parameter with the same name as a Yahoo! tracking parameter (such as OVKEY, OVRAW, or OVMATC).
The resulting URL may be too long. Adding this extra information may exceed the URL length that your system can handle. (The URL limit for ads served by Yahoo! is 1024 characters.)
Your system may only function with a single source variable.
Your URL may require "non-standard" formatting to work. For example, your system uses a "#" symbol instead of a "?" to indicate the start of the query string. Check with your ISP or webmaster if you are unsure of your formatting requirements.

Therefore we will advise you to turn off the Tracking URLs tool in your campaign. In order to dothat please follow these steps:

1.Click the Administration tab.
2.Click the Tracking URLs subtab.
3.Click the Tracking URLs off button.
4.Click Save Changes."

 

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