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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo Revise Minimum Bids
Based on location

 10:44 pm on Aug 7, 2008 (gmt 0)

Late today we recived an email that stated minimum bids had changed on some of our keywords...

This is the first time this has happened for us on YSM and, as we have tens of thousands of keywords, I was concerned.

Which terms went up?

Only terms for one major city (combined with business description across many ad groups), regardless of performance, were being priced up the way.

Without doubt I am sure this is manual intervention by Yahoo and artificial price increases - a pretty serious allegation I know.

How low can Yahoo go? They are big enough to let the market determine what the price should be, this stinks.



 12:12 pm on Aug 8, 2008 (gmt 0)

Roger That, just happened to me, some of my best keywords have increased by 50% - 100%! and this with a Quality Index of the full 5 bars!

And just on the back of the google slap, makes you wonder... how are google and yahoo cooperating with their ppc systems again?


We need microsoft to break up this cartel fast.


 2:00 pm on Aug 8, 2008 (gmt 0)

Some info:


PPC Consultant

 11:12 pm on Sep 4, 2008 (gmt 0)

5% of my KWs went inactive, about 10% went up in min cpc, but I am also able to bid as many KW at lower cpcs...

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