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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo FREE.finally
Goodbye big bills
Voxman




msg:3697356
 3:01 am on Jul 13, 2008 (gmt 0)

We turned off Yahoo PPC completely about 4 months ago and haven't notice even the slightest dip in sales. Turned them back on briefly and got a ton of traffic from dubious url's in India. 0 sales.

Now we are officially Yahoo free. MSN and Google for us and even with Google our spending is down 60% from last year as we don't get into their little game of upping the money for keywords. If they turn it off..it stays off. Overall our PPC money saved gives us a better financial picture than the same time last year when it was spend spend spend.

Congratulations Yahoo. You officially just became a third tier PPC company.

You wouldn't listen to us when we said we didn't want your so called 'partners' and now you are losing money by the fistful. You better take whatever deal is on the table and sell because you obviously don't have a freaking clue how to run a profitable PPC service.

I won't put another nickle into this company until I read here on webmasterworld that things have changed.

Buh bye!

 

moderngamer




msg:3697358
 3:13 am on Jul 13, 2008 (gmt 0)

Amen to that...I wish I had realized this before I dropped $50.00 into a product submit account...it's been two weeks and my feed still says 'Uploading'...I've called "tech support" several times and they each have me resubmit and say it'll be fine in three days...*sigh*.

The pride cometh before the fall it seems in Yahoo's case.

Voxman




msg:3697605
 8:49 pm on Jul 13, 2008 (gmt 0)

They just don't get it at all. Whoever makes the policies there are dumb. No other way to say it.

gcbrink




msg:3697640
 11:20 pm on Jul 13, 2008 (gmt 0)

Yapooh!

Voxman




msg:3698256
 7:49 pm on Jul 14, 2008 (gmt 0)

Guzentite ;0)

martinibuster




msg:3698276
 8:13 pm on Jul 14, 2008 (gmt 0)

Considering that you have been troubled by Yahoo PPC for at least the last two years, it's perhaps inevitable you finally turned it off.

Sept 2006 - Posts that he's thinking of suing Yahoo
[webmasterworld.com...]

October 2006 - Advises members to run away from YSM, that's it lousy ROI
[webmasterworld.com...]

October 18, 2006
Claims was spending thousands per day and now is only spending $70. Posts that the ROI is poor.
[webmasterworld.com...]

Good luck.

Voxman




msg:3701360
 3:45 am on Jul 18, 2008 (gmt 0)

The ROI was poor....now it's not worth the money.

I just try to engage others and by doing so I found out I'm not alone. They suck and probably always will suck. Fact is we turned them off, and sales not only suffered but the money saved also counted towards overall profit therefore we did much better than in years past. Same with Google, we pay about a 1/4 what we did two years ago and better results. PPC is going to die a slow painful death as one by one people realize they are paying a heavy price per customer. Especially when there are other ways to market.

I am however a bit offended that a moderator would actually do the research in an effort to make me look like a sh**t disturber with no real value to my posts. It isn't the first time I've seen people on this site (moderators included) jump to the defense of Yahoo and Google. I guess you never know who's in bed with whom.

I will take it as a sign that I'm no longer welcome.

That's ok. I'm a big boy and will take my leave.

Good luck to you as well.

buckworks




msg:3701382
 4:31 am on Jul 18, 2008 (gmt 0)

however a bit offended

Then you are reading something into MB's post that I certainly don't recognize.

This thread seems to be a natural evolution out of past concerns. What's wrong with clarifying that for others who haven't been around long enough to know the whole context?

PPC Consultant




msg:3701810
 4:44 pm on Jul 18, 2008 (gmt 0)

I am sorry - but I do not think you guys have put in the work into Yahoo. Google has more traffic, higher conversion, higher ad copy ctr, but lower ROI!

My best campaigns are in Yahoo, and I am making a killing on it.. My google roi would jump 10 points if they simply allowed my to exclude domains in adwords...

buckworks




msg:3701814
 4:48 pm on Jul 18, 2008 (gmt 0)

if they simply allowed my to exclude domains in adwords

AdWords will indeed let you exclude domains. Look in "Tools" for "Site and Category Exclusion".

PPC Consultant




msg:3701886
 5:39 pm on Jul 18, 2008 (gmt 0)

Should have been clearer.. They will let you exclude domains for content traffic not search.

MadeWillis




msg:3701918
 5:53 pm on Jul 18, 2008 (gmt 0)

[quote]They will let you exclude domains for content traffic not search.[\quote]

I've spoken to my account rep in the past and we are able to remove sites (some, not all) if I provide them a list. I'm not sure if they require you to have a dedicated team to do this or if you need to be spending millions or what, but I was told it is possible.

Voxman




msg:3702015
 8:18 pm on Jul 18, 2008 (gmt 0)

PPC Consultant. Sorry but me thinks you must work for Yahoo going by those comments. Forgive me if I'm wrong but the only ones making a killing on Adwords are Adsense cheaters (their so called partners). Not one other corporate advertising specialist I've spoken too have had one good word to say about their Yahoo ROI. You being the notable exception. Kudos to you. Maybe you should write a book. I'm sure there would be a market for it...well for as long as PPC lasts anyway.
Google's ROI has and probably always will be better than Yahoo. Not perfect but as good as PPC gets. MSN started off great but is losing ground now in the ROI dept. Probably because they are mimicking the mistakes of the other PPC giants.

As for finding and removing Yahoo's so called partners (which I think are just spam) that is a job that would never end. As soon as you identify one and remove it 10 more take it's place. It's the easiest system to rip off out there because they insist that you use their partners who they do a poor job of choosing and policing..and you can't opt out.

As for putting the work into it I doubt our corporation put any less into it than anyone else. But you may be right. You might be a Yahoo ppc guru compared to the rest of us. We personally tried everything humanely possible to turn it around in Yahoo. In the end, we decided to do a test and go Yahoo free. That was months ago. We won't be back anytime soon because as I said, no drop whatsoever in sales. Not one dime. Google we were able to tweak so we were getting the same sales and better ROI for 1/4 of the money we were spending which speaks for the time and effort we put into the analytics. We tried dropping Google too but that didn't go so well..lol.

Lately we have been doing very well with alternative advertising.

Not here to get into a pi$$ing contest with anyone. Just reporting on what happened when we dropped Yahoo completely and wondered if anyone else had the same results.

PPC Consultant




msg:3702027
 8:37 pm on Jul 18, 2008 (gmt 0)

No problems - I understand your situation. I never claimed it was easy to make profit in yahoo. All I am saying is the facts that I live through on a daily basis.
I am not employed by Yahoo, never was, probably never will be. I do not receive any money from Yahoo either..

I am just willing to help anyone who wants to make yahoo work for them... I am in retail space, my largest client being a comparison engine..

As you said though, if you have spent your allotted budget on testing a channel, and you just could not make it work, it is time to move on. that is what I did with Ask.com :)

Voxman




msg:3702268
 6:54 am on Jul 19, 2008 (gmt 0)

PPC Consultant

I understand your position much better once you told me your business model and your best customer. Makes me ashamed to jump to conclusions like I did. ( Everytime I do, it doesn't work out well for me...think I would learn but Nooooooo...lol)

Like you, I'm just sharing my experience.

All is good.

PPC Consultant




msg:3703481
 2:23 pm on Jul 21, 2008 (gmt 0)

Voxman, if I had a dime for every time I put myself in your situation, I'd be retired right now.. LOL

PS: I did get a call from HR of Yahoo last week (!) for a product management position, but the position is in CA and I have no plans to leave Chicago..

Voxman




msg:3711548
 8:27 pm on Jul 30, 2008 (gmt 0)

I wouldn't take any position with them right now....their stock will continue to plummett...they don't have the brain power in the right positions me thinks. At least I can confirm they DON'T listen to what the customer wants. They just follow Google (and only what Google does badly like diabling ads all the time0

I even dropped my Yahoo Home Page cause they messed with it and it doesn't even fit my browser window anymore ( I'm a dinosaur with 800x600 but hey my eyes are old). iGoogle is my page now.

Still (and even more so) Yahoo free and lovin it!

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