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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo bidding?

 9:03 am on Jul 10, 2008 (gmt 0)

I'm new to overture but have been dealing with adwords for a while now. The thing is, in my bid to optimize the campaign, I made some changes to the keyword bids depending upon the conversion rates (increased bids for keywords with higher conversion rate and reduced for the ones which poor conversion rates).

On 24th June I looked at the data for a date range of 17th to 22nd June and then made some bid changes accordingly. Now, when I compare that data to the data from date range 1st to 6th July, this is what I see (all nos. mentioned below are for a total of 6 day period).

1. I had reduced the bid for a keyword from 0.55 to 0.5 ..the position has dropped from 2.6 to 4 (still acceptable), but the no. of impressions has gone down from approx 75000 to 7 (for a period of 6 days in all)..why so? position 4 is not that bad after all!

2. In another campaign, for another keyword, I increased the bids from 0.6 to 0.68. The cpc has increased of course, but the position has dropped from 2.6 to 4.8 (why?the drop is just too much considering the bid was actually increased). The impressions have dropped from around 20k to 5k.

3. There are other cases where I increased bids from 0.55 to 0.6 for the entire ad group, the positions of the most performing keywords has gone down from 3.2 to 7.7.

What is happening here? Is it just a drastic increase in competition in most cases that is causing my ads to show at lower positions even when I've increased bids? Or, am I missing out on something here?

Please, HELP!


PPC Consultant

 4:48 pm on Jul 18, 2008 (gmt 0)

Yahoo is making a ton of testing with Google technology. Could be because of that..

Look at the domains that are driving traffic between the two periods.. I bet you will see a significant change there too..


 6:47 am on Jul 21, 2008 (gmt 0)

"Yahoo is making a ton of testing with Google technology" - Could you elaborate on this?
Is this testing period over?If so..shouldn't my nos. go back to normal..to what they previously were?
And if this is the reason for the drop in performance...can I then ask the Yahoo people to fix things up for me?

PPC Consultant

 2:14 pm on Jul 21, 2008 (gmt 0)

It was about a 2 week period, but it was a while back, so yes, your campaigns should have stabilized.. Have you checked to see if any new domains are driving you bad traffic?

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