homepage Welcome to WebmasterWorld Guest from 54.166.113.249
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Time-of-Day Ads vs. Quality Score
ppc_newbie

5+ Year Member



 
Msg#: 3688227 posted 7:22 am on Jul 2, 2008 (gmt 0)

I manually have been trying to control the times of the day that my ads are showing on a couple of campaigns. AdWords has this feature built in.

Suprise, Suprise, Suprise!

It seems according to the rep that since I'm not running the ads 24/7 the quality score dropped from 5-bars to 2-bars.

 

vincevincevince

WebmasterWorld Senior Member vincevincevince us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3688227 posted 10:30 am on Jul 4, 2008 (gmt 0)

Maybe you are not running the ads at the times where you produce the best CTR. Even through you aren't getting good conversions on the ads at that time, it might have been those clicks keeping you up in the results.

ppc_newbie

5+ Year Member



 
Msg#: 3688227 posted 4:38 pm on Jul 4, 2008 (gmt 0)

Actually it pushed my CTRs up from about 4-5% to 20-25%

PPC Consultant

5+ Year Member



 
Msg#: 3688227 posted 4:52 pm on Jul 18, 2008 (gmt 0)

so Yahoo wants you to pay more for a premium time. what is the big deal? If you are converting better at those periods, you should be able to pay a higher CPC...

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved