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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Increasing Yahoo's PPC quality
Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3683457 posted 8:15 pm on Jun 25, 2008 (gmt 0)

I have a Google PPC campaign and a Yahoo PPC campaign running. The Google ROI is much higher than Yahoo, and I think it's because of all the non-yahoo.com sites I'm showing for that are really low quality. I don't have their content network turned on. I emailed them about this and they responded that I can disable certain domains, but I don't want to constantly monitor the domains I'm showing for and add to a never-ending list. Has anyone found a way to increase the quality of Yahoo's PPC?

 

MadeWillis

5+ Year Member



 
Msg#: 3683457 posted 8:55 pm on Jun 25, 2008 (gmt 0)

You have to do the work to see the results. Try to figure out which partners are sending you the most traffic and not coverting. I created a report to do just such a thing. I run it for whatever date range I want and block the bad guys. Unfortunately you can only block 250 sites.

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3683457 posted 9:40 pm on Jun 25, 2008 (gmt 0)

Yeah it's frustrating compared to Google. I get nothing but quality from them without the content network.

bears5122

10+ Year Member



 
Msg#: 3683457 posted 7:41 pm on Jun 26, 2008 (gmt 0)

You can block the non-Yahoo domains, although there is a limit of 250. You'll reach that limit in a day or two. Yahoo has diluted their traffic a lot and is a reason why they are failing.

YahooPete

5+ Year Member



 
Msg#: 3683457 posted 8:52 pm on Jun 26, 2008 (gmt 0)

Hey “Tonearm”

Thanks for your feedback and for everybody chiming in, too.

We posted some articles on the YSM Blog about ad quality and shared some tips on how to improve it.

[ysmblog.com...]

[ysmblog.com...]

Hope this helps,
YahooPete

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3683457 posted 9:11 pm on Jun 26, 2008 (gmt 0)

YP, your reply's links are all about our keyword and ad text quality, you've missed the point. Complaints here are about the quality on your half of the agreement, the quality of the clicks that we pay for.

I think it's fantastic that you're here posting back to us, but in this case, it's my opinion that you've missed the point of the earlier posts in this thread.

I hope others chime in with their thoughts on it all, taking advantage of having you here is my goal. I think others can help me do that, to point out to you, the best direction on this issue for us all.

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3683457 posted 10:36 pm on Jun 26, 2008 (gmt 0)

Second what RhinoFish said. Google is treating me great. I'd love to take advantage of yahoo.com traffic too, but I don't want all of the garbage domains. I may pause my Yahoo campaign.

handsome rob

5+ Year Member



 
Msg#: 3683457 posted 4:16 pm on Jun 30, 2008 (gmt 0)

Over the past few years, the primary client I handle PPC advertising for has quadrupled their territories. I have created additional campaigns on AdWords for these new territories, but have left the YSM account(s) untouched for the reasons quoted above by other posters. The amount of business I give AdWords has skyrocketed, while my dealings with YSM have dwindled.

From the "domain match" program, to their search partners, to the recent TOS changes, to their customer service... YSM is being driven into the ground. I have watched conversion rates nose-dive while being given less and less control over where the ads I'm paying for are shown. This strategy of theirs is looting -- nothing more. It's a shame, too, because I've worked with and spoken to some great, motivated, talented people at Yahoo/YSM. But someone way above them has a maladjusted set of priorities.

I have yet to hear one YSM rep, online or over the phone, justify why advertisers can't click a checkbox that will only allow their ads to show on Yahoo or Yahoo-owned search engines. And it's not the fault of YahooPete or any other YSM rep. Pete has come to my aid in the past, as have other YSM team members.

Theirs is the unfortunate role of taking flack and explaining away a policy they did not create.

The policy is simply indefensible.

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3683457 posted 4:50 pm on Jun 30, 2008 (gmt 0)

I'm pausing.

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3683457 posted 6:23 pm on Jun 30, 2008 (gmt 0)

BTW, how is Microsoft's quality?

mukoh

5+ Year Member



 
Msg#: 3683457 posted 3:54 am on Jul 8, 2008 (gmt 0)

You can't increase quality when yahoo consistantly lets any partner sent traffic to your bids from .info .biz anywhere they like. 80% of them are not real productive clicks and are also known on some forums as Fraud that yahoo knowingly allows.

mukoh

5+ Year Member



 
Msg#: 3683457 posted 3:54 am on Jul 8, 2008 (gmt 0)

You can't increase quality when yahoo consistantly lets any partner sent traffic to your bids from .info .biz anywhere they like. 80% of them are not real productive clicks and are also known on some forums as Fraud that yahoo knowingly allows.

handsome rob

5+ Year Member



 
Msg#: 3683457 posted 9:20 pm on Jul 8, 2008 (gmt 0)

Several months ago I blocked 2 domains. Noticed after a while that I was still getting YSM traffic from them, so I called and asked them to investigate.

Called back several times over the next few weeks, never received any proactive updates from YSM, and actually had my complaint laughed at by one of the reps. Final outcome?

Single-digit dollar amount refund. AND I'm still getting traffic from both domains, although I've been asked to trust that they just won't be billing me for it or for any of the traffic I received during their investigation.

mukoh

5+ Year Member



 
Msg#: 3683457 posted 1:18 am on Jul 10, 2008 (gmt 0)

So yahoo cannot effectively even block domains sending you worthless traffic for free through their system?

handsome rob

5+ Year Member



 
Msg#: 3683457 posted 5:27 pm on Jul 11, 2008 (gmt 0)

It's not free, you're charged for every click.

gcbrink

10+ Year Member



 
Msg#: 3683457 posted 11:18 pm on Jul 13, 2008 (gmt 0)

I paused. Went from spending $2,000 a day with yahoo to $200 a month. Now $0. No time for their incompetence.

mukoh

5+ Year Member



 
Msg#: 3683457 posted 5:53 pm on Jul 15, 2008 (gmt 0)

We tried a first week when they launched about $500 a day for 7 days. HORRID, I mean horrid performance. Seeing as how 1 day old domains are outsending yahoo search, and ROI non existant.

franklevert

5+ Year Member



 
Msg#: 3683457 posted 5:35 pm on Jul 16, 2008 (gmt 0)

CPC and CPA is lower on Yahoo and MSN but at the end, visitors from Google are more likely to purchase from you. Depending on the cost of your products, you might be better off spending that money on Google or acquiring links that will help your organic results.

bears5122

10+ Year Member



 
Msg#: 3683457 posted 6:17 am on Jul 18, 2008 (gmt 0)

Several months ago I blocked 2 domains. Noticed after a while that I was still getting YSM traffic from them, so I called and asked them to investigate.
Called back several times over the next few weeks, never received any proactive updates from YSM, and actually had my complaint laughed at by one of the reps. Final outcome?

Single-digit dollar amount refund. AND I'm still getting traffic from both domains, although I've been asked to trust that they just won't be billing me for it or for any of the traffic I received during their investigation.


Had a similiar problem to yours.

What is most likely happening is that the traffic you are getting from those domains are not the ones that are actually sending you the traffic.

Yahoo! basically allows their search partners to give out their feed to anyone with an internet connection. So lets say you have domainA.com that goes to Yahoo! and gets a search feed. Well domainA.com is going to give their feed out to everyone they can and take a cut. domainB.com is a domain that gets the feed from domainA.com. They display your ads on their site but redirect every click through domainA.com.

So in your stats it is looking like you are getting traffic from domainA.com, while in reality you are getting it from domainB.com. It's just the fact they run a redirect means you can't figure out what sites are actually displaying your ads.

It's a bug in their system of sorts. The blocked domain feature seems to only work on the displaying of the ads, not on the actual clickthrough. So if domainB.com is not in your blocked list (which it wouldn't since you have no idea they are the real ones sending the traffic), your ads show. It will also charge you for the click.

The issue also isn't new to Yahoo!. I, along with many others in PPC reported it and have spoken to people at Yahoo! (the issue was also passed on at last year's Pubcon). After reporting it, I even received a couple phone calls from someone on Yahoo!'s technical team who was very interested in what we had found. We were able to demonstrate the problem and give real examples. I did get a follow-up e-mail weeks later saying the issue was fixed for my account.

Not saying that your problem is this, but it sounds awfully familiar. Would the primary offending domain be a smaller parked domain service with extensive ties to click fraud overseas by chance?

PPC Consultant

5+ Year Member



 
Msg#: 3683457 posted 4:39 pm on Jul 18, 2008 (gmt 0)

I actually have much better ROI in Yahoo then Google. Yes, Google ctr, conversion and traffic is more, but Yahoo has better roi.

Make sure you exclude bad domains, make sure you use alt text, update ad copy frequently and bid for roi...

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