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Yahoo Search Marketing Pay Per Click Advertising Forum
|Difference between “Removed” and “Declined”|
Is there any diffrence?
Keyword/Ad status question. What is the difference between “Removed” and “Declined” when both do the same – the keywords or ads become inactive?
effect is the same, it is just a differentiation on why the KW is not active anymore.
Declined - You actually have a shot at editing/changing it to get it active. Maybe ad copy tweak, etc.
Removed - It physically isn't in the account anymore. It gets deleted and doesn't show up in the interface. Basically YSM is telling you to "fo-getabow-it".
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