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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo Negative Keyword Limit?
agentalpha




msg:3624840
 6:50 pm on Apr 11, 2008 (gmt 0)

Hello, I'm an AdWords user and I'm about to expand my PPC efforts over to Yahoo as well. I'm in the process of setting up my first campaign and I'm surprised to see that there is a 250 negative keyword limit on both account and ad group negatives. In my AdWords account I have over 1500 negative keywords and they've really helped reduce the number of unrealted/unwanted clicks. I want to use my same list in Yahoo but I don't know what to do about this limit.

1) Is there anyway around the limit? (Splitting the list between account and ad group would give me 500 but that's still only 33%)

2) Any idea why there's a limit in the first place?

Thanks in advance for the help!

 

Philosopher




msg:3624929
 8:33 pm on Apr 11, 2008 (gmt 0)

Actually, this is an increase over not terribly long ago. It was 50!

Unfortunately, there's not really much of a way around it without, if possible, splitting your adgroups up into even more focused groups.

PPC Consultant




msg:3701897
 5:41 pm on Jul 18, 2008 (gmt 0)

ditto on philosopher...
Yahoo, if you are reading this post, please increase this limit!

MadeWillis




msg:3701919
 5:56 pm on Jul 18, 2008 (gmt 0)

agentalpha,

Keep in mind that Yahoo sees singular and plurals as one in the same. While this won't get your list down to 250 excluded terms, it will help you rethink your list a bit.

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