I agree. They do the same thing with singular and plural keywords. I have completely different bids for some keywords using both versions because some actually convert much better, but Yahoo could care less about my conversions, they are only in it for the money.
As for misspellings....they include common misspellings. Well what are the common misspellings and does it include all the misspllings that I want to include? The problem I have with automatically including words is that I cannot tell what forms of those words are included and maybe I don't want all those to be included.
Msg#: 3619181 posted 5:08 am on Aug 15, 2008 (gmt 0)
simple. unlike Google, they do not force you to buy the hundreds of different variations of the same KW. if you do advanced match, thy will show the KW to misspelled searches as well. I like it!
Well, it certainly levels the playing field. But, for those with sophisticated keyword generation methods... you shouldn't be looking for a level playing field, you should enjoy being several steps ahead.