| 2:29 pm on Apr 16, 2008 (gmt 0)|
Didn't used to be that way. But Yahoo realized that they could make much more money by having 10 ads displaying at an average of $.50/click instead of one ad displaying for $0.10/click.
A few years back, I had one campaign of misspellings that had an absurdly low CPA since there was little to no competition. Then, they started matching to the proper spelling and that was all done.
| 2:45 pm on Apr 16, 2008 (gmt 0)|
My budget for Yahoo is very low compared to what I spend on Google - if they didn't do things like this I'd spend more.
| 5:30 pm on Apr 16, 2008 (gmt 0)|
I agree. They do the same thing with singular and plural keywords. I have completely different bids for some keywords using both versions because some actually convert much better, but Yahoo could care less about my conversions, they are only in it for the money.
As for misspellings....they include common misspellings. Well what are the common misspellings and does it include all the misspllings that I want to include? The problem I have with automatically including words is that I cannot tell what forms of those words are included and maybe I don't want all those to be included.
| 5:43 pm on Jul 18, 2008 (gmt 0)|
simple. unlike Google, they do not force you to buy the hundreds of different variations of the same KW. if you do advanced match, thy will show the KW to misspelled searches as well. I like it!
| 11:46 pm on Jul 18, 2008 (gmt 0)|
If you closely optimize your account for ROI or CPA at the keyword level you shouldn't "like" their keyword canonicalization (mapping) system. I understand why they do it but it hurts the advertisers.
I currently believe that this is their greatest drawback.
In addition, managing a larger amount of keywords without a a desktop app would be a pain.
| 12:10 am on Aug 12, 2008 (gmt 0)|
The title of this post is not ironic/slightly funny to anyone else?
| 5:08 am on Aug 15, 2008 (gmt 0)|
|simple. unlike Google, they do not force you to buy the hundreds of different variations of the same KW. if you do advanced match, thy will show the KW to misspelled searches as well. I like it! |
Well, it certainly levels the playing field. But, for those with sophisticated keyword generation methods... you shouldn't be looking for a level playing field, you should enjoy being several steps ahead.
| 11:15 pm on Sep 4, 2008 (gmt 0)|
I need my KW generation algo to generate me KWs that are being searched for without much competition, not just create misspelled version of a KW for sake of generation..