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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Why does Yahoo not allow mispelt words?
and instead includes the correct spelling, charging me full price!
mrclark




msg:3619183
 3:41 pm on Apr 4, 2008 (gmt 0)

I have a campaign for words that are often typed incorrectly, let's take Widet for example, instead of widget.

I have Widet & Widget in my account yet with widet nobody else is bidding on it - with widget, 10 people are bidding on it. With widet my bid is 0.05 with widget it's 0.50.

When somebody actually searches for widet, it shows my Widget ad and charges me 0.50 for the click - EVEN THOUGH they actually did an exact match to a cheaper keyword in my account.

This simply isn't right at all. If somebody types in Widet then my listing should be the only sponsored listing shown - and - I should only be charged 0.05 for it - NOT 0.50.

I know Yahoo suck big time compared to the big boys Google, and charging me over the odds isn't going to help matters.

My widet keyword isnt getting any clicks at all as it's automatically 'including widget' - Well I'm sorry, Yahoo isn't just including it - they are replacing it!

 

PPC_Chris




msg:3628217
 2:29 pm on Apr 16, 2008 (gmt 0)

Didn't used to be that way. But Yahoo realized that they could make much more money by having 10 ads displaying at an average of $.50/click instead of one ad displaying for $0.10/click.

A few years back, I had one campaign of misspellings that had an absurdly low CPA since there was little to no competition. Then, they started matching to the proper spelling and that was all done.

mrclark




msg:3628230
 2:45 pm on Apr 16, 2008 (gmt 0)

My budget for Yahoo is very low compared to what I spend on Google - if they didn't do things like this I'd spend more.

MadeWillis




msg:3628384
 5:30 pm on Apr 16, 2008 (gmt 0)

I agree. They do the same thing with singular and plural keywords. I have completely different bids for some keywords using both versions because some actually convert much better, but Yahoo could care less about my conversions, they are only in it for the money.

As for misspellings....they include common misspellings. Well what are the common misspellings and does it include all the misspllings that I want to include? The problem I have with automatically including words is that I cannot tell what forms of those words are included and maybe I don't want all those to be included.

PPC Consultant




msg:3701900
 5:43 pm on Jul 18, 2008 (gmt 0)

simple. unlike Google, they do not force you to buy the hundreds of different variations of the same KW. if you do advanced match, thy will show the KW to misspelled searches as well. I like it!

ciscodebs




msg:3702159
 11:46 pm on Jul 18, 2008 (gmt 0)

If you closely optimize your account for ROI or CPA at the keyword level you shouldn't "like" their keyword canonicalization (mapping) system. I understand why they do it but it hurts the advertisers.

I currently believe that this is their greatest drawback.

In addition, managing a larger amount of keywords without a a desktop app would be a pain.

AnonymousAnalyst




msg:3720735
 12:10 am on Aug 12, 2008 (gmt 0)

The title of this post is not ironic/slightly funny to anyone else?

poster_boy




msg:3723553
 5:08 am on Aug 15, 2008 (gmt 0)

simple. unlike Google, they do not force you to buy the hundreds of different variations of the same KW. if you do advanced match, thy will show the KW to misspelled searches as well. I like it!

Well, it certainly levels the playing field. But, for those with sophisticated keyword generation methods... you shouldn't be looking for a level playing field, you should enjoy being several steps ahead.

PPC Consultant




msg:3738697
 11:15 pm on Sep 4, 2008 (gmt 0)

I need my KW generation algo to generate me KWs that are being searched for without much competition, not just create misspelled version of a KW for sake of generation..

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