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Videos in Yahoo PPC Ads Labelled "Partner Results"
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Stores
#:3610597
| 11:50 pm on Mar. 25, 2008 (utc 0) |
I just saw a commercial that said to go to Yahoo and search for "shop honda". When you do the search, Honda shows up in the as a "partner result" and all other PPC seems to be restricted. If you click the image, a video pops up over the page. This is something I've never seen before in Yahoo. Has anyone else seen this before?
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rustybrick
#:3610921
| 11:09 am on Mar. 26, 2008 (utc 0) |
Yes, they have been doing this for a while. This is the first time they labelled them partner results. So I am happy about that at least.
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ecmedia
#:3611046
| 2:03 pm on Mar. 26, 2008 (utc 0) |
Their regular text PPC is not called ads either but labeled somewhat confusingly "sponsor results."
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matimer
#:3611192
| 4:22 pm on Mar. 26, 2008 (utc 0) |
So can you buy exclusive rights to a search term, as in the only sponsor at the top?
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RhinoFish
#:3612146
| 12:52 pm on Mar. 27, 2008 (utc 0) |
Since it drives people to Yahoo, and since Yahoo is fighting their ever lowering search market share, I'd guess Honda got some great "concessions" for their ppc-like costs to be there. And in a deal like this, Honda wouldn't want ads shown next to theirs, so yeah, you can buy these kinds of things. [edited by: RhinoFish at 12:52 pm (utc) on Mar. 27, 2008]
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Stores
#:3612167
| 1:20 pm on Mar. 27, 2008 (utc 0) |
I wonder if Yahoo paid Honda for the placement. From a marketing perspective, why would you want someone to have to go to Yahoo and remember to search for 'shop honda' when you could just tell them to go directly to a URL?
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ljjk5
#:3614105
| 12:55 pm on Mar. 29, 2008 (utc 0) |
i love google more
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