| 11:09 am on Mar 26, 2008 (gmt 0)|
Yes, they have been doing this for a while. This is the first time they labelled them partner results. So I am happy about that at least.
| 2:03 pm on Mar 26, 2008 (gmt 0)|
Their regular text PPC is not called ads either but labeled somewhat confusingly "sponsor results."
| 4:22 pm on Mar 26, 2008 (gmt 0)|
So can you buy exclusive rights to a search term, as in the only sponsor at the top?
| 12:52 pm on Mar 27, 2008 (gmt 0)|
Since it drives people to Yahoo, and since Yahoo is fighting their ever lowering search market share, I'd guess Honda got some great "concessions" for their ppc-like costs to be there.
And in a deal like this, Honda wouldn't want ads shown next to theirs, so yeah, you can buy these kinds of things.
[edited by: RhinoFish at 12:52 pm (utc) on Mar. 27, 2008]
| 1:20 pm on Mar 27, 2008 (gmt 0)|
I wonder if Yahoo paid Honda for the placement. From a marketing perspective, why would you want someone to have to go to Yahoo and remember to search for 'shop honda' when you could just tell them to go directly to a URL?
| 12:55 pm on Mar 29, 2008 (gmt 0)|
i love google more