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Yahoo Search Marketing Pay Per Click Advertising Forum

The Current State Of YSM
Has it gotten better?

WebmasterWorld Administrator 10+ Year Member

Msg#: 3601021 posted 9:12 pm on Mar 14, 2008 (gmt 0)

Months ago, I more or less was forced to turn off most of advertising at YSM due to the low quality of 3rd part traffic and the inability to block it. Certain unknown 3rd party sites were sending 4-5 times the traffic of Yahoo.com.

It seems like Yahoo! has made a variety of changes including dropping the min price [webmasterworld.com], changing traffic arbitrage rules [webmasterworld.com], and adding domain blocking [webmasterworld.com]. I am wondering if any of this has improved the quality of traffic?

I am interested in trying them out again and testing, but would figure I would ask here before I put some time into setting up campaigns again.

Has anyone set anything new up on YSM and if so how has it been performing?



5+ Year Member

Msg#: 3601021 posted 2:50 am on Mar 16, 2008 (gmt 0)

The performance is better since you can now exclude the 'partners' that are sending you low quality traffic. You do have to weed them out by hand and there is a limit of 250 domains you can exclude. But it has certainly helped a lot.


WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Msg#: 3601021 posted 4:22 pm on Mar 17, 2008 (gmt 0)

Will Yahoo send you a list of domains by clicks? My client's website does not have the ability to see the referring partners. Or does someone have say the Top 10 referring domains by YSM they could share and I will just block those :)


5+ Year Member

Msg#: 3601021 posted 10:23 pm on Mar 18, 2008 (gmt 0)

changing traffic arbitrage rules - no effect from what I can see. theres still lots of dreck that get through.

domain blocking - cant do this in the UK yet.

In the UK at least its pretty much the same as its always been. It still requires regular emails to their customer support asking for refunds.

handsome rob

5+ Year Member

Msg#: 3601021 posted 3:15 pm on Mar 21, 2008 (gmt 0)

If you don't mind waiting until after you've been charged for the traffic, the block domains feature is great. Unfortunately I almost filled mine using only a month's worth of logs. Still seems that simply allowing me to opt out and let me decide where my money gets spent would be a more efficient solution (albeit, less profitable for YSM).

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