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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Anyone Tried the Tune-Up Option Yet?
Curious, but hesitant
Philosopher




msg:3599845
 7:32 pm on Mar 13, 2008 (gmt 0)

Just interested to see if anyone has given the new campaign tune-up options a try yet.

I've had it give me the proposal, which looks good, but I'm a bit hesitant to actually accept it.

I've added a few of the numbers below..

Current
Clicks - 1,500+
CPC - $1.58
Conversions - 339

Estimated After TuneUp
Clicks - 7,700+
CPC - $1.14
Conversions - 1,742

Obviously, the above looks good, but I'm just not sure I believe it. :)

Anyone tried it and had success?

 

mrclark




msg:3603136
 6:13 pm on Mar 17, 2008 (gmt 0)

Is this available in for UK accounts?

Philosopher




msg:3603206
 7:06 pm on Mar 17, 2008 (gmt 0)

I think the Campaign tune-up is only for the US right now.

lethal0r




msg:3604553
 10:13 pm on Mar 18, 2008 (gmt 0)

so theyre predicting FIVE times the traffic, with a lower CPC? the only way I can see them doing this is by adding a LOT of new keywords to your account.

I would very much doubt if the yahoo staff would pick good keywords for you. I expect it would be a case of them adding hundreds of keywords that are just about relevant to your market, but unlikely to convert well.

Philosopher




msg:3604577
 10:51 pm on Mar 18, 2008 (gmt 0)

No...they don't add any keywords.

The campaign tune-up is supposed to work only with the bids and the match type. I'm not sure exactly what they base it on.

From what I can tell in looking at the proposal, they've basically advised I switch to advanced matching for all my keywords.

The proposal also shows a number of bid changes. Raising some bids quite a bit, but lower the vast majority of them to less than what I currently have (optimizing the bidding to avoid unnecessarily high bids..etc.).

I'm thinking I'll most likely give it a try after a do a few more things to the campaign. I'll just download a copy of the campaign ahead of time and if I decide I don't like what they've done, I'll replace the campaign with the original settings from my backup. Should be an interesting test.

lethal0r




msg:3605369
 3:29 pm on Mar 19, 2008 (gmt 0)

good luck, could you post here what happens?

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