Msg#: 3599843 posted 10:13 pm on Mar 18, 2008 (gmt 0)
so theyre predicting FIVE times the traffic, with a lower CPC? the only way I can see them doing this is by adding a LOT of new keywords to your account.
I would very much doubt if the yahoo staff would pick good keywords for you. I expect it would be a case of them adding hundreds of keywords that are just about relevant to your market, but unlikely to convert well.
Msg#: 3599843 posted 10:51 pm on Mar 18, 2008 (gmt 0)
No...they don't add any keywords.
The campaign tune-up is supposed to work only with the bids and the match type. I'm not sure exactly what they base it on.
From what I can tell in looking at the proposal, they've basically advised I switch to advanced matching for all my keywords.
The proposal also shows a number of bid changes. Raising some bids quite a bit, but lower the vast majority of them to less than what I currently have (optimizing the bidding to avoid unnecessarily high bids..etc.).
I'm thinking I'll most likely give it a try after a do a few more things to the campaign. I'll just download a copy of the campaign ahead of time and if I decide I don't like what they've done, I'll replace the campaign with the original settings from my backup. Should be an interesting test.