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Yahoo Search Marketing Pay Per Click Advertising Forum

Can you use Questions Marks in Titles at YSM?
YSM not allowing ? In Ad Titles

 5:33 pm on Mar 9, 2008 (gmt 0)

I was wondering if anybody here had the same problem as me, it seems i can't insert a question title in my ad's title?

very weird, indeed!



 5:01 am on Mar 11, 2008 (gmt 0)

Ya...sometimes Yahoo! behaves very weird, in some cases Yahoo! accepts "?" and "!" in ads and sometimes it just replaces it with "."

So, I have stopped adding such symbols in Yahoo! ads and just use simple titles and descriptions.


 5:34 pm on Mar 12, 2008 (gmt 0)

thanks nimeshatbms.

it seems I can insert an '!' but no luck with '?'

i am surprised why the YSM help says that you can insert a '?'


 2:27 pm on Mar 13, 2008 (gmt 0)

I had this problem the other week and so emailed them.

They mailed back their usual useless stuff and said they would forward my problem onto technical support - then mailed back saying it should now work and if not, to email the listings in the form of a spreadsheet.

You could try using the Alt tag, and putting the question mark in that. It seems a long way around, but could work at least.

I notice question marks can improve CTR a lot in some instances, so why they can't fix a simple thing like that is beyond me - but this is Yahoo we are talking about lets not forget!


 12:12 am on Mar 16, 2008 (gmt 0)

I got a similar response from YSM that thy are aware of the problem and trying to fixit . you would think, since it is just the client side, probably a javascript bug is causing this and would be easy to fix!

thanks mrclark for the workaround, where is the ALT tag?


 1:31 pm on Mar 21, 2008 (gmt 0)

"thanks mrclark for the workaround, where is the ALT tag?"

When you write your ad, where you want the question mark to be, instead put {KEYWORD:Default Text}

Now go to each keyword and where it says "Replace {widgets} with alternate text in any ads that use Insert Keyword" it has a textbox underneath which says:

"Enter alternate text for this keyword:"

Simply put a question mark in that box.

In theory when they type in that keyword, the question mark should appear in the ad.

I've only just tried it today, so I'll see if it actually works. It's a long winded way of sorting out what Yahoo should have been able to sort in 5 minutes flat - but the more time goes on, the more I wonder how the hell they became one of the larget internet companies in the world.


 1:35 pm on Mar 21, 2008 (gmt 0)

I'm thinking I might not have explained the above so easily, so this should make more sense.

If you want the title to be "Do you want some widgets?"

You could have your title as actually:
"Do you want some {KEYWORD:Default Text}"

The default text could then be changed (for each keyword) to 'widgets?' so no matter which keyword in your adgroup they trigger - it will always be "Do you want some widgets?"


 7:03 pm on Mar 29, 2008 (gmt 0)

thanks mrclark for the clarification, i think it is definitely worth a try, this week i will create a new campaign using your method. sometimes a question mark just works better.

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