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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Not Getting 100% of Impressions!
Why?
bigdealioo




msg:3568031
 10:08 pm on Feb 6, 2008 (gmt 0)

OK, here's the situation. I have like a 1000 keywords in one adgroup and have only 1 ad running on all of them. I'm bidding the same bid amount for all of them. My account AND campaign budgets are both thru the roof, so the budget is not a problem.

The problem is that on some keywords I'm not getting 100% of impressions (searches) - my ad is shown maybe 1-2 times out of 10 searches while on some others I am shown 100% of the time.

I'd like to be shown 100% of the time on all of my keywords (since my budget is not even close to getting spent).

I will appreciate any input!

 

bigdealioo




msg:3569825
 5:47 pm on Feb 8, 2008 (gmt 0)

hmm, anyone?

defanjos




msg:3571170
 12:36 am on Feb 11, 2008 (gmt 0)

>>I have like a 1000 keywords in one adgroup

Before doing anything else, I would break down those keywords into different adgroups. This allows you to create more targeted adgroups, which increases ctr.

bigdealioo




msg:3571403
 1:02 pm on Feb 11, 2008 (gmt 0)

I know. But I'm not interested in increasing CTR, decreasing CPC or increasing QualityScore. I'm only interested in getting every search impression. I'm fine with the CTR/CPC/Rank I get now.

nimeshatbms




msg:3573533
 4:48 am on Feb 13, 2008 (gmt 0)

What is the length of keywords you are using? Very long keywords do not perform well in Yahoo!

mike_ppc




msg:3573716
 11:29 am on Feb 13, 2008 (gmt 0)

Write another 1-2 ads and see if it changes.

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