Msg#: 3553083 posted 8:14 pm on Jan 20, 2008 (gmt 0)
So after becoming an "Expert" on AdWords I've decided it's time to focus on Yahoo. I setup a new campaign with sponsored match on, and content match off. Yet, only about 1/3 of my traffic is coming from Yahoo search - the other 2/3rds of my traffic is coming from crappy MFA-like sites.
I asked Yahoo about this, thinking I must have setup something wrong and all this traffic was coming from what they call their content network. But no, I find out that all these junk sites are part of sponsored search, and there's no way to get traffic just from Yahoo.com.
Are they out of their minds? I can't fathom how much money they are losing because most advertisers don't have the ability to track this stuff separately and probably just shut down their campaigns after all. I see that they let you block up to 250 sites, but unless I'm missing something they don't help you decide which 250 sites to block by providing any kind of tracking or anything.
Am I missing something here? This really bothers me ... this is a borderline scam if you ask me. Yahoo KNOWS that 95% of advertisers will LOSE money from this traffic.
Msg#: 3553083 posted 6:01 pm on Jan 21, 2008 (gmt 0)
Limitup - though your experience is not uncommon, I do think it's without question that Y!'s overall non-content search traffic converts for advertisers at a rate roughly commensurate with their current share of search marketing wallet. Having spent the last 4 years seeing ROI data for $100M+ in Y! spend for 80+ ROI-focused advertisers makes me personally certain of that.
That's not to defend Y!'s search network but Y! Search traffic is good enough to carry all the crap across the goal line IMO.
Msg#: 3553083 posted 6:36 pm on Jan 21, 2008 (gmt 0)
If you say so Shorebreak. Maybe I've just been unlucky. I'm running the same ad, same keywords, same landing page, same everything and conversions at my site are exactly half of that from Google traffic.
Msg#: 3553083 posted 2:33 pm on Jan 22, 2008 (gmt 0)
Tropical Island, unfortunately giant public companies like Yahoo are immoral by nature, their responsibility is to return maximum profit to their shareholders and morality is rarely a factor beyond PR benefits. Im more inclined to believe the reasons sited in the article for Yahoo's problems. It's a no brainer that droves of Y's young audience are migrating to social networking sites.
Msg#: 3553083 posted 5:43 am on Feb 11, 2008 (gmt 0)
Yeah I learned this too. If you have an ad that has a QS of 1 on Yahoo! it does not show up on the partner network at all, which means you get almost no traffic.
It is funny that they protect the partners from low quality ads but they don't protect the advertisers from low quality partner sites.
I think the reason they don't let you separate it beyond filtering by domain is people would find the traffic volume on Yahoo! to be minuscule compared to Google. Probably on par with what you see with MSN.