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Yahoo Search Marketing Pay Per Click Advertising Forum

Paused ads
Paused ads on Yahoo ppc

 8:44 am on Dec 12, 2007 (gmt 0)

I have problems with ads on yahoo PPC marketing.
Some ads after some time (after being reviewed, and active), misteriously become paused like I manually paused them but did not! Contacted customer service but with no solution of the problem (they transfered to technical team, but from them not a word!)

Does anyone experienced the same problem or it just happens to me?

Thank you for some constructive replies!



 10:37 pm on Jan 15, 2008 (gmt 0)

You should turn your ad optimization off. Yahoo will automatically turn the worse performing ad off (based on CTR).

To turn your ad optimization off, go to ad-group level, click into ad-group settings (blue box next to download campaign), click edit on ad-group general information (left hand box), then check no for optimize ad display. That should stop your ads from being turned off, but that should also run them 50/50. If you want Yahoo to automatically run the better performing ad, the worse one will be turned off eventually.


 8:58 pm on Mar 26, 2008 (gmt 0)

I was about to post about this very same problem I was having with Yahoo. Thanks Kiska!

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