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Yahoo Search Marketing Pay Per Click Advertising Forum

Negative keywords - please add this

 10:01 am on Nov 19, 2007 (gmt 0)


I really like Yahoo's PPC service but one thing it needs badly is the ability to add negative keywords to the campaign level. For me, adding them to the Adgroup level is not practical as I often have hundreds of adgroups per campaign.

Adding negatives at the account level is not practical at all. This is because some negatives do not apply to all campaigns.

Again, Yahoo's a great service but please allow advertisers to add negative keywords to the Campaign level.



 12:47 am on Nov 20, 2007 (gmt 0)

Hey there ďElric99Ē

Thanks for your feedback on negative keywords. Iím going to share your thoughts with the product team. Iíll keep you posted with upcoming feature launches, too. Appreciate you taking the time to share your thoughts. Itís important to listen to what are advertisers are saying and what features they would like to see!



 1:15 pm on Nov 20, 2007 (gmt 0)

I agree with Elric99. Negative keywords help advertisers lock down on a more fine tuned audience, which results in better ROI.


 7:20 pm on Nov 22, 2007 (gmt 0)

We also need WAY more than 50 keywords we can exclude per account.


 4:32 pm on Dec 13, 2007 (gmt 0)

I agree 100% that we need to be able to do this at the campaign level. And 50 negatives maximium?! Are they serious?

Looks like I will be opting for standard/exact match.

C'mon Yahoo!, get it together!

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