homepage Welcome to WebmasterWorld Guest from 23.22.59.252
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Tracking YSM with Google Analytics
Where does the info appear in GA?
TimmyMagic

10+ Year Member



 
Msg#: 3491999 posted 11:08 pm on Oct 30, 2007 (gmt 0)

Hi,

I used to do a lot of advertising on Overture (YSM) and actually found ROI higher than AdWords. For one reason or another I stopped the campaigns. Now I wish to re-start with YSM.

I've been using Google Analytics to track the success of my AdWords campaigns and it has been extremely useful. It is automatic and it works wonderfully well.

I have tried to figure out how I can use GA to track the success of YSM campaigns. In GA they tell you how to tracks other PPC campaigns, such as YSM - such as adding tracking URLs. But they don't give much away with regards to where this information will appear in GA.

Can anyone shed some light on where the info appears in GA and how easy it is to view compared with AdWords data.

Thanks.

 

Goldilox

5+ Year Member



 
Msg#: 3491999 posted 3:57 pm on Oct 31, 2007 (gmt 0)

Once you have implemented the tracking URL's in your ysm account, you can see all of your yahoo data by going to 'traffic sources'>'view all sources' in Google analytics then click on Yahoo CPC (or however you decide to tag the ysm campaign). From there you can then drill down to keyword/landing page/conversion data. The only thing you cant see is cost!

Hope that helps! :-)

TimmyMagic

10+ Year Member



 
Msg#: 3491999 posted 7:11 pm on Oct 31, 2007 (gmt 0)

Yes that helps a lot.

I will probably look to implement at least one campaign in YSM in the next week or so - as I said earlier, it always did prove a good ROI. It's a shame that costs won't be shown but since it is Google software I'm surprised they even allow you to track a competitors campaign anyway.

Thanks.

Tim

Goldilox

5+ Year Member



 
Msg#: 3491999 posted 11:34 am on Nov 1, 2007 (gmt 0)

Just something unrelated to analytics - if u are setting up a campaign on Panama dont expect it to give the same ROI as the old YSM, as CPC's are much higher in this system and the quality of traffic is not very good....

sodani

5+ Year Member



 
Msg#: 3491999 posted 12:52 am on Nov 17, 2007 (gmt 0)

How do I know if I'm on panama or not?

I'm also going to be doing post-click tracking with Google Analytics and I'd like to track based on keyword rather than ad, but it seems that you can add destination URLs only to the ads. Is this correct?

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3491999 posted 9:24 am on Nov 19, 2007 (gmt 0)

I would like to know how to track YSM with Google Analytics as well. Google does not give much information about it. I have YSM conversion tracking set up but I don't know what I need to do with Analytics.

sodani

5+ Year Member



 
Msg#: 3491999 posted 3:18 pm on Nov 19, 2007 (gmt 0)

Having YSM conversion tracking turned on probably won't help you track in GA because the tracking parameters have to be set up to be compatible with GA. You have to use Google's 'URL Builder' tool to create URLs with tracking parameters. Then you use your new URLs as the destination URLs in YSM.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved