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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Tracking YSM with Google Analytics
Where does the info appear in GA?
TimmyMagic




msg:3492001
 11:08 pm on Oct 30, 2007 (gmt 0)

Hi,

I used to do a lot of advertising on Overture (YSM) and actually found ROI higher than AdWords. For one reason or another I stopped the campaigns. Now I wish to re-start with YSM.

I've been using Google Analytics to track the success of my AdWords campaigns and it has been extremely useful. It is automatic and it works wonderfully well.

I have tried to figure out how I can use GA to track the success of YSM campaigns. In GA they tell you how to tracks other PPC campaigns, such as YSM - such as adding tracking URLs. But they don't give much away with regards to where this information will appear in GA.

Can anyone shed some light on where the info appears in GA and how easy it is to view compared with AdWords data.

Thanks.

 

Goldilox




msg:3492702
 3:57 pm on Oct 31, 2007 (gmt 0)

Once you have implemented the tracking URL's in your ysm account, you can see all of your yahoo data by going to 'traffic sources'>'view all sources' in Google analytics then click on Yahoo CPC (or however you decide to tag the ysm campaign). From there you can then drill down to keyword/landing page/conversion data. The only thing you cant see is cost!

Hope that helps! :-)

TimmyMagic




msg:3492945
 7:11 pm on Oct 31, 2007 (gmt 0)

Yes that helps a lot.

I will probably look to implement at least one campaign in YSM in the next week or so - as I said earlier, it always did prove a good ROI. It's a shame that costs won't be shown but since it is Google software I'm surprised they even allow you to track a competitors campaign anyway.

Thanks.

Tim

Goldilox




msg:3493465
 11:34 am on Nov 1, 2007 (gmt 0)

Just something unrelated to analytics - if u are setting up a campaign on Panama dont expect it to give the same ROI as the old YSM, as CPC's are much higher in this system and the quality of traffic is not very good....

sodani




msg:3507248
 12:52 am on Nov 17, 2007 (gmt 0)

How do I know if I'm on panama or not?

I'm also going to be doing post-click tracking with Google Analytics and I'd like to track based on keyword rather than ad, but it seems that you can add destination URLs only to the ads. Is this correct?

sem4u




msg:3508586
 9:24 am on Nov 19, 2007 (gmt 0)

I would like to know how to track YSM with Google Analytics as well. Google does not give much information about it. I have YSM conversion tracking set up but I don't know what I need to do with Analytics.

sodani




msg:3508842
 3:18 pm on Nov 19, 2007 (gmt 0)

Having YSM conversion tracking turned on probably won't help you track in GA because the tracking parameters have to be set up to be compatible with GA. You have to use Google's 'URL Builder' tool to create URLs with tracking parameters. Then you use your new URLs as the destination URLs in YSM.

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