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Yahoo Search Marketing Pay Per Click Advertising Forum

Tracking Conversions From Yahoo Partners

 5:02 pm on Oct 17, 2007 (gmt 0)

I posted this in the analytics forum, but haven't got any answers so I thought I would post it here...

Yahoo now offers site exclusion for their network partners, meaning that Yahoo paid search advertisers can exclude any domain partners. So, it would be excellent to be able to determine the referrers that are sending only poor or non-performing traffic.

For analytics, we have been using sawmill log analyzer. Unfortunately, it is impossible or very difficult to get any conversion data for individual referrers from this log data. I can see 300+ domains that are sending us traffic via Yahoo paid search but cannot tell which of these referrers are sending visitors that convert and which are not.

What is a good (and hopefully not too expensive) analytis solution for this?




 4:25 pm on Oct 18, 2007 (gmt 0)

I use Omniture. It's good, but it's expensive. I can run reports and see which domains have sent traffic and how much of it converted. I'd think that this is pretty standard in any analytics package though.


 7:15 pm on Oct 18, 2007 (gmt 0)

Yeah, I would imagine Omniture, ClickTracks, HBX, Unica, etc. would offer this, but its tough to justify the money those cost. I was hoping someone was using something more resonably priced.

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