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Yahoo Search Marketing Pay Per Click Advertising Forum

    
CTR - position question
toddb

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3474305 posted 11:33 pm on Oct 10, 2007 (gmt 0)

My ad is getting a 3% ctr. Top ad but on the right side. How does it get to over the top? Any consistent ctr level or soemthing I need?

Thanks

 

NatronZero

5+ Year Member



 
Msg#: 3474305 posted 2:05 am on Oct 12, 2007 (gmt 0)

In my experience it depends on the amount of advertisers bidding on a KW. If an industry is competetive this will drive up CPC price, increase options for the user to choose from, & will serve to possibly dilute CTR on the whole. Of course this is where a certain CTR in a certain industry will start to stand out & seperate itself from the crowd. I'm interested in other thoughts/experiences on this topic.
n.

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