Msg#: 3474305 posted 2:05 am on Oct 12, 2007 (gmt 0)
In my experience it depends on the amount of advertisers bidding on a KW. If an industry is competetive this will drive up CPC price, increase options for the user to choose from, & will serve to possibly dilute CTR on the whole. Of course this is where a certain CTR in a certain industry will start to stand out & seperate itself from the crowd. I'm interested in other thoughts/experiences on this topic. n.