I know this topic has been discussed in a few different forums, but thought it might be useful for us all to compare results so we can understand exactly what's going on. I've listed a few things we've seen since the launch of Panama
We've seen these increase dramatically. We understand the quality score concept, and adhere to what it recommends (highly relevant landing pages, adtext etc) and infact have replicated our Google campaigns in Yahoo (where we can see our Google ads have high quality score).
We're seeing increases of up to 4 fold in our CPCs. We've spoken to yahoo about this, and they say that some people have witnessed massive decreases, whilst others have seen increases - however - all i hear is that most peoples seem to have gone up. What do you see?
In some of our accounts, we see impression levels MUCH higher in Yahoo than we do in Google. We've separated our content match activity from the search activity, and we still see this in the search activity. Obviously.. we don't get more clicks from Yahoo than Google, which has implications on our...
Click Through Rates
We've got used to having much lower CTRs on Yahoo than we have on Google over the years, and hoped that Panama might help fix that. Whilst we've maneged to increase our CTR, it's still much lower than Google. How do yours compare?
Traffic Increases on certain terms
We've seen our overall spend increase since panama launched - which seems to be part a function of the higher CPC. However, further analysis also shows that almost 1/3 of our budget is now being spent on a single term (which was driving perhaps only 1/12 of our activity before). I've noticed a few people mention this in other forums - and was wondering if people here had noticed this
On some days, we've seen huge increases in clicks, and spend has almost matched Google. We've raised this with Yahoo and have received refunds for the click fraud. However, we never noticed this as much as prior to the Panama launch - can't understand why the Panama platform would be more susceptible to click fraud than the old platform?
So that's what we're seeing. Conversion rates are about the same, but everything else seems to be going bonkers.
Let us know what you guys are seeing, so when we next speak to Yahoo directly we can take some better ammunition when they say "everyone else is seeing lower CPCs and Hiher CTRs and Conversion rates"!