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Yahoo Search Marketing Pay Per Click Advertising Forum

Not sure of the problem

 4:37 am on Oct 2, 2007 (gmt 0)

I have a term in Yahoo that I also have in Google. It is a three word keyword. In Google I get about 100 impressions a day and in yahoo I get 11k. I had content network and advance match enabled. I shut this off at the cmapaign level and the keyword level. No change in impressions and clicks. I contacted yahoo and my rep said that it must not have been showing on the content network. 11k impressions a day and not one advertiser chose to make a page related to this?

I think it is obvious i am being advanced match and/or content matched to death on this term. Any other way to shut those things off?



 2:14 pm on Oct 2, 2007 (gmt 0)

Both Content Match and Advanced/Standard Match settings are at all three tiers of account management: Account, Campaign and Ad Group. Of course Account Settings will trump the others, but you may want to double check that your settings are in order. If this continues to be a problem, try doing some sort of keyword tagging with an analytics program to determine which keyword is bringing this increased traffic!


 2:42 pm on Oct 2, 2007 (gmt 0)

Thanks, i see I had to change the campaign level too. This is why this board is the best.


edit: ok hmm, I change it, and when I check it is changed back....


 11:55 am on Oct 3, 2007 (gmt 0)

You can choose the "Direct match" at the keyword level. Try that too, I found differences in traffic using this.


 1:41 pm on Oct 8, 2007 (gmt 0)

I have been seeing a very similar thing with one of my keywords, getting 400 impressions a day in Google and 10k impressions per day in yahoo. When I spoke to Yahoo they claimed it was due to a different profile of users using Yahoo as opposed to Google, which I find hard to swallow to be honest!
I have also enabled standard matching and have content in a separate campaign but they seem to have made little or no difference. This is driving me mad so if anyone has any other advice it would be greatly appreciated!
ToddB - you are not alone!


 1:43 pm on Oct 8, 2007 (gmt 0)

Your problem is, you are using Yahoo!


 9:44 pm on Oct 8, 2007 (gmt 0)

Goldilox, Brgidere is correct. The only solution at this point is to shut off that term. I have spoken to Yahoo and my rep confirmed this.

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