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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo has an ads bot - And it isn't Slurp?
ksal




msg:3433520
 6:48 pm on Aug 27, 2007 (gmt 0)

We recently launched some search PPC ads on Yahoo. And found this in our logs crawling the ads.

user-agent: Mozilla/4.0 (compatible; MSIE 5.01; Windows NT 5.0) RPT-HTTPClient/0.3-3E
IP:74.6.251.164

nslookup says
Name: sk1-adtscorfe-007.ysm.sk1.yahoo.com
Address: 74.6.251.164

Which makes sense because the landing pages are unique to these yahoo search ads.

I didn't realize yahoo had an ads bot yet.

It seems weird (and not ideal) that they are using a generic user-agent for this bot.

Has anyone seen this ads bot? Are they doing "quality score" with it too?

 

Receptional Andy




msg:3435457
 1:43 pm on Aug 29, 2007 (gmt 0)

Hi ksal,

What makes you think it's a bot as opposed to a human check? Did the IP requests linked files or just the HTML of your landing pages?

Certainly the UA is very bot-like, but it might be for some other internal reason than straight crawling.

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